#731A70#731A70

#731A70 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.2% C 0.157 H 329.5°. Best body text is #FFFFFF at 9.95:1 contrast (WCAG AA passes).

Color values

HEX	#731A70
RGB	rgb(115, 26, 112)
HSL	hsl(302, 63%, 28%)
HSV	hsv(302, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 2.6%, 54.9%)
CIE-LAB	lab(28.26, 48.10, -28.91)
CIE-LCH	lch(28.26, 56.12, 329.00°)
OKLab	oklab(40.24% 0.1357 -0.0799)
OKLCH	oklch(40.24% 0.157 329.5)
XYZ	xyz(10.3642, 5.5543, 15.8523)
Luminance	0.0555 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A70 #1A731D

analogous

#491A73 #731A70 #731A44

triadic

#731A70 #70731A #1A7073

tetradic

#731A70 #73491A #1A731D #1A4473

square

#731A70 #73491A #1A731D #1A4473

split-complementary

#731A70 #44731A #1A7349

monochromatic

#190618 #410F3F #731A70 #A525A1 #D236CC

Accessibility & contrast

On white

9.95

#731A70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731A70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A70

9.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A70	#FFFFFF	#000000	##FFFFFF
##731A70	1.00	9.95	2.11	9.95
#FFFFFF	9.95	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3B72

Deuteranopia (green-blind)

#34476E

Tritanopia (blue-blind)

#772744

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a70;
/* rgb */ color: rgb(115, 26, 112);
/* oklch */ color: oklch(40.2% 0.157 329.5);

Tailwind

colors: {
  custom: {
    50: '#9e6199',
    500: '#731a70',
    950: '#000000',
  },
}

SCSS

$custom: #731a70;
$custom-light: #9e6199;
$custom-dark: #000000;

JSON

{
  "hex": "#731a70",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 112
  },
  "hsl": {
    "h": 302.022,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40236,
    "c": 0.15748,
    "h": 329.5
  },
  "luminance": 0.05553
}

Semantic roles & 50–950 ramp

primary

#731A70

secondary

#41A844

accent

#E64742

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731A70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →