#731A70#731A70

#731A70 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.2% C 0.157 H 329.5°. Best body text is #FFFFFF at 9.95:1 contrast (WCAG AA passes).

Color values

HEX#731A70
RGBrgb(115, 26, 112)
HSLhsl(302, 63%, 28%)
HSVhsv(302, 77%, 45%)
CMYKcmyk(0%, 77.4%, 2.6%, 54.9%)
CIE-LABlab(28.26, 48.10, -28.91)
CIE-LCHlch(28.26, 56.12, 329.00°)
OKLaboklab(40.24% 0.1357 -0.0799)
OKLCHoklch(40.24% 0.157 329.5)
XYZxyz(10.3642, 5.5543, 15.8523)
Luminance0.0555 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731A70 #1A731D
analogous
#491A73 #731A70 #731A44
triadic
#731A70 #70731A #1A7073
tetradic
#731A70 #73491A #1A731D #1A4473
square
#731A70 #73491A #1A731D #1A4473
split-complementary
#731A70 #44731A #1A7349
monochromatic
#190618 #410F3F #731A70 #A525A1 #D236CC

Accessibility & contrast

On white

9.95
#731A70 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.11
#731A70 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A70
9.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731A70#FFFFFF#000000##FFFFFF
##731A701.009.952.119.95
#FFFFFF9.951.0021.001.00
#0000002.1121.001.0021.00
##FFFFFF9.951.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0C3B72
Deuteranopia (green-blind)
#34476E
Tritanopia (blue-blind)
#772744
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #731a70;
/* rgb */ color: rgb(115, 26, 112);
/* oklch */ color: oklch(40.2% 0.157 329.5);
Tailwind
colors: {
  custom: {
    50: '#9e6199',
    500: '#731a70',
    950: '#000000',
  },
}
SCSS
$custom: #731a70;
$custom-light: #9e6199;
$custom-dark: #000000;
JSON
{
  "hex": "#731a70",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 112
  },
  "hsl": {
    "h": 302.022,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40236,
    "c": 0.15748,
    "h": 329.5
  },
  "luminance": 0.05553
}

Semantic roles & 50–950 ramp

primary
#731A70
secondary
#41A844
accent
#E64742
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F050E
muted
#7F7A7E

Preview Lab

Preview with #731A70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731A70 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva