#731A67#731A67

#731A67 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.7% C 0.150 H 334.2°. Best body text is #FFFFFF at 10.13:1 contrast (WCAG AA passes).

Color values

HEX	#731A67
RGB	rgb(115, 26, 103)
HSL	hsl(308, 63%, 28%)
HSV	hsv(308, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 10.4%, 54.9%)
CIE-LAB	lab(27.75, 46.59, -23.92)
CIE-LCH	lch(27.75, 52.37, 332.83°)
OKLab	oklab(39.7% 0.1354 -0.0655)
OKLCH	oklch(39.7% 0.15 334.2)
XYZ	xyz(9.8879, 5.3638, 13.3439)
Luminance	0.0536 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A67 #1A7326

analogous

#531A73 #731A67 #731A3A

triadic

#731A67 #67731A #1A6773

tetradic

#731A67 #73531A #1A7326 #1A3A73

square

#731A67 #73531A #1A7326 #1A3A73

split-complementary

#731A67 #3A731A #1A7353

monochromatic

#190616 #410F3A #731A67 #A52594 #D236BD

Accessibility & contrast

On white

10.13

#731A67 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731A67 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A67

10.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A67	#FFFFFF	#000000	##FFFFFF
##731A67	1.00	10.13	2.07	10.13
#FFFFFF	10.13	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183969

Deuteranopia (green-blind)

#394665

Tritanopia (blue-blind)

#79223F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731a67;
/* rgb */ color: rgb(115, 26, 103);
/* oklch */ color: oklch(39.7% 0.150 334.2);

Tailwind

colors: {
  custom: {
    50: '#9e6192',
    500: '#731a67',
    950: '#000000',
  },
}

SCSS

$custom: #731a67;
$custom-light: #9e6192;
$custom-dark: #000000;

JSON

{
  "hex": "#731a67",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 103
  },
  "hsl": {
    "h": 308.09,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39703,
    "c": 0.15036,
    "h": 334.2
  },
  "luminance": 0.05363
}

Semantic roles & 50–950 ramp

primary

#731A67

secondary

#41A84F

accent

#E65842

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731A67

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →