#731A63#731A63

#731A63 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.5% C 0.147 H 336.4°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX#731A63
RGBrgb(115, 26, 99)
HSLhsl(311, 63%, 28%)
HSVhsv(311, 77%, 45%)
CMYKcmyk(0%, 77.4%, 13.9%, 54.9%)
CIE-LABlab(27.53, 45.95, -21.66)
CIE-LCHlch(27.53, 50.80, 334.77°)
OKLaboklab(39.48% 0.135 -0.059)
OKLCHoklch(39.48% 0.147 336.4)
XYZxyz(9.6919, 5.2854, 12.3117)
Luminance0.0528 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731A63 #1A732A
analogous
#571A73 #731A63 #731A36
triadic
#731A63 #63731A #1A6373
tetradic
#731A63 #73571A #1A732A #1A3673
square
#731A63 #73571A #1A732A #1A3673
split-complementary
#731A63 #36731A #1A7357
monochromatic
#190615 #410F38 #731A63 #A5258E #D236B6

Accessibility & contrast

On white

10.21
#731A63 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.06
#731A63 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A63
10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731A63#FFFFFF#000000##FFFFFF
##731A631.0010.212.0610.21
#FFFFFF10.211.0021.001.00
#0000002.0621.001.0021.00
##FFFFFF10.211.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1C3865
Deuteranopia (green-blind)
#3B4661
Tritanopia (blue-blind)
#79203C
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #731a63;
/* rgb */ color: rgb(115, 26, 99);
/* oklch */ color: oklch(39.5% 0.147 336.4);
Tailwind
colors: {
  custom: {
    50: '#9e618f',
    500: '#731a63',
    950: '#000000',
  },
}
SCSS
$custom: #731a63;
$custom-light: #9e618f;
$custom-dark: #000000;
JSON
{
  "hex": "#731a63",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 99
  },
  "hsl": {
    "h": 310.787,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39479,
    "c": 0.14732,
    "h": 336.4
  },
  "luminance": 0.05284
}

Semantic roles & 50–950 ramp

primary
#731A63
secondary
#41A853
accent
#E65F42
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050C
muted
#7F7A7D

Preview Lab

Preview with #731A63

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731A63 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva