#731A5D#731A5D

#731A5D is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.2% C 0.143 H 339.9°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).

Color values

HEX	#731A5D
RGB	rgb(115, 26, 93)
HSL	hsl(315, 63%, 28%)
HSV	hsv(315, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 19.1%, 54.9%)
CIE-LAB	lab(27.23, 45.03, -18.21)
CIE-LCH	lch(27.23, 48.57, 337.98°)
OKLab	oklab(39.16% 0.1342 -0.0492)
OKLCH	oklch(39.16% 0.143 339.9)
XYZ	xyz(9.4157, 5.1749, 10.8568)
Luminance	0.0517 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A5D #1A7330

analogous

#5C1A73 #731A5D #731A31

triadic

#731A5D #5D731A #1A5D73

tetradic

#731A5D #735C1A #1A7330 #1A3173

square

#731A5D #735C1A #1A7330 #1A3173

split-complementary

#731A5D #31731A #1A735C

monochromatic

#190614 #410F35 #731A5D #A52585 #D236AB

Accessibility & contrast

On white

10.32

#731A5D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#731A5D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A5D

10.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A5D	#FFFFFF	#000000	##FFFFFF
##731A5D	1.00	10.32	2.03	10.32
#FFFFFF	10.32	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#20375F

Deuteranopia (green-blind)

#3D455B

Tritanopia (blue-blind)

#7A1D39

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731a5d;
/* rgb */ color: rgb(115, 26, 93);
/* oklch */ color: oklch(39.2% 0.143 339.9);

Tailwind

colors: {
  custom: {
    50: '#9f618b',
    500: '#731a5d',
    950: '#000000',
  },
}

SCSS

$custom: #731a5d;
$custom-light: #9f618b;
$custom-dark: #000000;

JSON

{
  "hex": "#731a5d",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 93
  },
  "hsl": {
    "h": 314.831,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39159,
    "c": 0.14295,
    "h": 339.9
  },
  "luminance": 0.05174
}

Semantic roles & 50–950 ramp

primary

#731A5D

secondary

#41A85A

accent

#E66A42

background

#FAF6F8

surface

#F4EBF0

border

#CEC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #731A5D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →