#731A50#731A50
#731A50 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.5% C 0.134 H 348.1°. Best body text is #FFFFFF at 10.54:1 contrast (WCAG AA passes).
Color values
| HEX | #731A50 |
|---|---|
| RGB | rgb(115, 26, 80) |
| HSL | hsl(324, 63%, 28%) |
| HSV | hsv(324, 77%, 45%) |
| CMYK | cmyk(0%, 77.4%, 30.4%, 54.9%) |
| CIE-LAB | lab(26.63, 43.19, -10.54) |
| CIE-LCH | lch(26.63, 44.46, 346.29°) |
| OKLab | oklab(38.53% 0.1316 -0.0277) |
| OKLCH | oklch(38.53% 0.134 348.1) |
| XYZ | xyz(8.8880, 4.9638, 8.0779) |
| Luminance | 0.0496 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 2.15
Rich Purple
#720058
ΔE00 4.38
Red Purple
#820747
ΔE00 4.97
Plum (survey)
#580F41
ΔE00 5.82
Grape Purple
#5D1451
ΔE00 6.04
Merlot
#730039
ΔE00 6.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A50 #1A733D
analogous
#6A1A73 #731A50 #731A23
triadic
#731A50 #50731A #1A5073
tetradic
#731A50 #736A1A #1A733D #1A2373
square
#731A50 #736A1A #1A733D #1A2373
split-complementary
#731A50 #23731A #1A736A
monochromatic
#190611 #410F2D #731A50 #A52573 #D23694
Accessibility & contrast
On white
10.54
#731A50 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.99
#731A50 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A50
10.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A50 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A50 | 1.00 | 10.54 | 1.99 | 10.54 |
| #FFFFFF | 10.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#273551
Deuteranopia (green-blind)
#41454E
Tritanopia (blue-blind)
#7C1632
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #731a50; /* rgb */ color: rgb(115, 26, 80); /* oklch */ color: oklch(38.5% 0.134 348.1);
Tailwind
colors: {
custom: {
50: '#9f6081',
500: '#731a50',
950: '#000000',
},
}SCSS
$custom: #731a50; $custom-light: #9f6081; $custom-dark: #000000;
JSON
{
"hex": "#731a50",
"rgb": {
"r": 115,
"g": 26,
"b": 80
},
"hsl": {
"h": 323.596,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.38532,
"c": 0.13449,
"h": 348.1
},
"luminance": 0.04963
}Semantic roles & 50–950 ramp
primary
#731A50
secondary
#41A869
accent
#E68242
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F050A
muted
#7F797C