#731A4D#731A4D

#731A4D is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.4% C 0.133 H 350.1°. Best body text is #FFFFFF at 10.59:1 contrast (WCAG AA passes).

Color values

HEX	#731A4D
RGB	rgb(115, 26, 77)
HSL	hsl(326, 63%, 28%)
HSV	hsv(326, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 33%, 54.9%)
CIE-LAB	lab(26.51, 42.80, -8.72)
CIE-LCH	lch(26.51, 43.68, 348.48°)
OKLab	oklab(38.4% 0.1308 -0.0227)
OKLCH	oklch(38.4% 0.133 350.1)
XYZ	xyz(8.7797, 4.9205, 7.5071)
Luminance	0.0492 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A4D #1A7340

analogous

#6D1A73 #731A4D #731A20

triadic

#731A4D #4D731A #1A4D73

tetradic

#731A4D #736D1A #1A7340 #1A2073

square

#731A4D #736D1A #1A7340 #1A2073

split-complementary

#731A4D #20731A #1A736D

monochromatic

#190611 #410F2C #731A4D #A5256E #D2368F

Accessibility & contrast

On white

10.59

#731A4D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.98

#731A4D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A4D

10.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A4D	#FFFFFF	#000000	##FFFFFF
##731A4D	1.00	10.59	1.98	10.59
#FFFFFF	10.59	1.00	21.00	1.00
#000000	1.98	21.00	1.00	21.00
##FFFFFF	10.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#29354E

Deuteranopia (green-blind)

#42444B

Tritanopia (blue-blind)

#7C1431

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #731a4d;
/* rgb */ color: rgb(115, 26, 77);
/* oklch */ color: oklch(38.4% 0.133 350.1);

Tailwind

colors: {
  custom: {
    50: '#9f607e',
    500: '#731a4d',
    950: '#000000',
  },
}

SCSS

$custom: #731a4d;
$custom-light: #9f607e;
$custom-dark: #000000;

JSON

{
  "hex": "#731a4d",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 77
  },
  "hsl": {
    "h": 325.618,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.384,
    "c": 0.13278,
    "h": 350.1
  },
  "luminance": 0.04919
}

Semantic roles & 50–950 ramp

primary

#731A4D

secondary

#41A86D

accent

#E68842

background

#FAF5F7

surface

#F4EAEE

border

#CEC6C9

text

#0F050A

muted

#7F797C

Preview Lab

Preview with #731A4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →