#731A4B#731A4B
#731A4B is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.132 H 351.5°. Best body text is #FFFFFF at 10.61:1 contrast (WCAG AA passes).
Color values
| HEX | #731A4B |
|---|---|
| RGB | rgb(115, 26, 75) |
| HSL | hsl(327, 63%, 28%) |
| HSV | hsv(327, 77%, 45%) |
| CMYK | cmyk(0%, 77.4%, 34.8%, 54.9%) |
| CIE-LAB | lab(26.43, 42.55, -7.50) |
| CIE-LCH | lch(26.43, 43.21, 350.00°) |
| OKLab | oklab(38.32% 0.1303 -0.0194) |
| OKLCH | oklch(38.32% 0.132 351.5) |
| XYZ | xyz(8.7101, 4.8927, 7.1409) |
| Luminance | 0.0489 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.15
Red Purple
#820747
ΔE00 3.95
Merlot
#730039
ΔE00 4.94
Wine (survey)
#80013F
ΔE00 5.29
Rich Purple
#720058
ΔE00 5.68
Reddish Purple
#910951
ΔE00 5.96
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A4B #1A7342
analogous
#6E1A73 #731A4B #731A1F
triadic
#731A4B #4B731A #1A4B73
tetradic
#731A4B #736E1A #1A7342 #1A1F73
square
#731A4B #736E1A #1A7342 #1A1F73
split-complementary
#731A4B #1F731A #1A736E
monochromatic
#190610 #410F2A #731A4B #A5256C #D2368C
Accessibility & contrast
On white
10.61
#731A4B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#731A4B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A4B
10.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A4B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A4B | 1.00 | 10.61 | 1.98 | 10.61 |
| #FFFFFF | 10.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#29344C
Deuteranopia (green-blind)
#434449
Tritanopia (blue-blind)
#7C1330
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731a4b; /* rgb */ color: rgb(115, 26, 75); /* oklch */ color: oklch(38.3% 0.132 351.5);
Tailwind
colors: {
custom: {
50: '#9f607d',
500: '#731a4b',
950: '#000000',
},
}SCSS
$custom: #731a4b; $custom-light: #9f607d; $custom-dark: #000000;
JSON
{
"hex": "#731a4b",
"rgb": {
"r": 115,
"g": 26,
"b": 75
},
"hsl": {
"h": 326.966,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.38315,
"c": 0.1317,
"h": 351.5
},
"luminance": 0.04892
}Semantic roles & 50–950 ramp
primary
#731A4B
secondary
#41A86F
accent
#E68C42
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F0509
muted
#7F797B