#731A49#731A49

#731A49 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.2% C 0.131 H 352.9°. Best body text is #FFFFFF at 10.64:1 contrast (WCAG AA passes).

Color values

HEX	#731A49
RGB	rgb(115, 26, 73)
HSL	hsl(328, 63%, 28%)
HSV	hsv(328, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 36.5%, 54.9%)
CIE-LAB	lab(26.35, 42.30, -6.28)
CIE-LCH	lch(26.35, 42.77, 351.55°)
OKLab	oklab(38.23% 0.1297 -0.0161)
OKLCH	oklch(38.23% 0.131 352.9)
XYZ	xyz(8.6427, 4.8657, 6.7861)
Luminance	0.0486 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A49 #1A7344

analogous

#711A73 #731A49 #731A1C

triadic

#731A49 #49731A #1A4973

tetradic

#731A49 #73711A #1A7344 #1A1C73

square

#731A49 #73711A #1A7344 #1A1C73

split-complementary

#731A49 #1C731A #1A7371

monochromatic

#190610 #410F29 #731A49 #A52569 #D23688

Accessibility & contrast

On white

10.64

#731A49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.97

#731A49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A49

10.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A49	#FFFFFF	#000000	##FFFFFF
##731A49	1.00	10.64	1.97	10.64
#FFFFFF	10.64	1.00	21.00	1.00
#000000	1.97	21.00	1.00	21.00
##FFFFFF	10.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A344A

Deuteranopia (green-blind)

#434447

Tritanopia (blue-blind)

#7C122F

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731a49;
/* rgb */ color: rgb(115, 26, 73);
/* oklch */ color: oklch(38.2% 0.131 352.9);

Tailwind

colors: {
  custom: {
    50: '#9f607b',
    500: '#731a49',
    950: '#000000',
  },
}

SCSS

$custom: #731a49;
$custom-light: #9f607b;
$custom-dark: #000000;

JSON

{
  "hex": "#731a49",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 73
  },
  "hsl": {
    "h": 328.315,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.38232,
    "c": 0.13067,
    "h": 352.9
  },
  "luminance": 0.04865
}

Semantic roles & 50–950 ramp

primary

#731A49

secondary

#41A872

accent

#E68F42

background

#FAF5F7

surface

#F4EAEE

border

#CEC6C9

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #731A49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →