#731A42#731A42
#731A42 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.0% C 0.127 H 357.9°. Best body text is #FFFFFF at 10.74:1 contrast (WCAG AA passes).
Color values
| HEX | #731A42 |
|---|---|
| RGB | rgb(115, 26, 66) |
| HSL | hsl(333, 63%, 28%) |
| HSV | hsv(333, 77%, 45%) |
| CMYK | cmyk(0%, 77.4%, 42.6%, 54.9%) |
| CIE-LAB | lab(26.09, 41.49, -1.94) |
| CIE-LCH | lch(26.09, 41.54, 357.32°) |
| OKLab | oklab(37.96% 0.1274 -0.0046) |
| OKLCH | oklch(37.96% 0.127 357.9) |
| XYZ | xyz(8.4236, 4.7780, 5.6319) |
| Luminance | 0.0478 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.98
Red Purple
#820747
ΔE00 3.28
Wine (survey)
#80013F
ΔE00 3.46
Velvet
#750851
ΔE00 5.74
Reddish Purple
#910951
ΔE00 5.91
Mulberry
#920A4E
ΔE00 5.96
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A42 #1A734B
analogous
#731A6E #731A42 #731F1A
triadic
#731A42 #42731A #1A4273
tetradic
#731A42 #6E731A #1A734B #1F1A73
square
#731A42 #6E731A #1A734B #1F1A73
split-complementary
#731A42 #1A731F #1A6E73
monochromatic
#19060E #410F25 #731A42 #A5255F #D2367C
Accessibility & contrast
On white
10.74
#731A42 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#731A42 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A42
10.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A42 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A42 | 1.00 | 10.74 | 1.96 | 10.74 |
| #FFFFFF | 10.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3343
Deuteranopia (green-blind)
#454440
Tritanopia (blue-blind)
#7D0E2B
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731a42; /* rgb */ color: rgb(115, 26, 66); /* oklch */ color: oklch(38.0% 0.127 357.9);
Tailwind
colors: {
custom: {
50: '#a06076',
500: '#731a42',
950: '#000000',
},
}SCSS
$custom: #731a42; $custom-light: #a06076; $custom-dark: #000000;
JSON
{
"hex": "#731a42",
"rgb": {
"r": 115,
"g": 26,
"b": 66
},
"hsl": {
"h": 333.034,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.37961,
"c": 0.12747,
"h": 357.9
},
"luminance": 0.04777
}Semantic roles & 50–950 ramp
primary
#731A42
secondary
#41A87A
accent
#E69C42
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B