#731A41#731A41
#731A41 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.127 H 358.7°. Best body text is #FFFFFF at 10.75:1 contrast (WCAG AA passes).
Color values
| HEX | #731A41 |
|---|---|
| RGB | rgb(115, 26, 65) |
| HSL | hsl(334, 63%, 28%) |
| HSV | hsv(334, 77%, 45%) |
| CMYK | cmyk(0%, 77.4%, 43.5%, 54.9%) |
| CIE-LAB | lab(26.06, 41.38, -1.32) |
| CIE-LCH | lch(26.06, 41.40, 358.17°) |
| OKLab | oklab(37.92% 0.127 -0.0029) |
| OKLCH | oklch(37.92% 0.127 358.7) |
| XYZ | xyz(8.3944, 4.7663, 5.4780) |
| Luminance | 0.0476 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.86
Wine (survey)
#80013F
ΔE00 3.35
Red Purple
#820747
ΔE00 3.36
Mulberry
#920A4E
ΔE00 5.99
Reddish Purple
#910951
ΔE00 6.00
Velvet
#750851
ΔE00 6.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A41 #1A734C
analogous
#731A6D #731A41 #731F1A
triadic
#731A41 #41731A #1A4173
tetradic
#731A41 #6D731A #1A734C #1F1A73
square
#731A41 #6D731A #1A734C #1F1A73
split-complementary
#731A41 #1A731F #1A6D73
monochromatic
#19060E #410F25 #731A41 #A5255D #D2367A
Accessibility & contrast
On white
10.75
#731A41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.95
#731A41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A41
10.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A41 | 1.00 | 10.75 | 1.95 | 10.75 |
| #FFFFFF | 10.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3342
Deuteranopia (green-blind)
#45443F
Tritanopia (blue-blind)
#7D0D2B
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731a41; /* rgb */ color: rgb(115, 26, 65); /* oklch */ color: oklch(37.9% 0.127 358.7);
Tailwind
colors: {
custom: {
50: '#a05f75',
500: '#731a41',
950: '#000000',
},
}SCSS
$custom: #731a41; $custom-light: #a05f75; $custom-dark: #000000;
JSON
{
"hex": "#731a41",
"rgb": {
"r": 115,
"g": 26,
"b": 65
},
"hsl": {
"h": 333.708,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.37925,
"c": 0.12707,
"h": 358.7
},
"luminance": 0.04765
}Semantic roles & 50–950 ramp
primary
#731A41
secondary
#41A87B
accent
#E69E42
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B