#731A40#731A40

#731A40 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.127 H 359.4°. Best body text is #FFFFFF at 10.76:1 contrast (WCAG AA passes).

Color values

HEX	#731A40
RGB	rgb(115, 26, 64)
HSL	hsl(334, 63%, 28%)
HSV	hsv(334, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 44.3%, 54.9%)
CIE-LAB	lab(26.02, 41.27, -0.69)
CIE-LCH	lch(26.02, 41.28, 359.04°)
OKLab	oklab(37.89% 0.1267 -0.0013)
OKLCH	oklch(37.89% 0.127 359.4)
XYZ	xyz(8.3657, 4.7549, 5.3267)
Luminance	0.0475 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A40 #1A734D

analogous

#731A6D #731A40 #73201A

triadic

#731A40 #40731A #1A4073

tetradic

#731A40 #6D731A #1A734D #201A73

square

#731A40 #6D731A #1A734D #201A73

split-complementary

#731A40 #1A7320 #1A6D73

monochromatic

#19060E #410F24 #731A40 #A5255C #D23678

Accessibility & contrast

On white

10.76

#731A40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#731A40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A40

10.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A40	#FFFFFF	#000000	##FFFFFF
##731A40	1.00	10.76	1.95	10.76
#FFFFFF	10.76	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D3341

Deuteranopia (green-blind)

#45443E

Tritanopia (blue-blind)

#7D0C2A

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731a40;
/* rgb */ color: rgb(115, 26, 64);
/* oklch */ color: oklch(37.9% 0.127 359.4);

Tailwind

colors: {
  custom: {
    50: '#a05f74',
    500: '#731a40',
    950: '#000000',
  },
}

SCSS

$custom: #731a40;
$custom-light: #a05f74;
$custom-dark: #000000;

JSON

{
  "hex": "#731a40",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 64
  },
  "hsl": {
    "h": 334.382,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.37889,
    "c": 0.12669,
    "h": 359.4
  },
  "luminance": 0.04754
}

Semantic roles & 50–950 ramp

primary

#731A40

secondary

#41A87C

accent

#E6A042

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731A40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →