#731A33#731A33
#731A33 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.5% C 0.123 H 9.1°. Best body text is #FFFFFF at 10.91:1 contrast (WCAG AA passes).
Color values
| HEX | #731A33 |
|---|---|
| RGB | rgb(115, 26, 51) |
| HSL | hsl(343, 63%, 28%) |
| HSV | hsv(343, 77%, 45%) |
| CMYK | cmyk(0%, 77.4%, 55.7%, 54.9%) |
| CIE-LAB | lab(25.63, 40.01, 7.59) |
| CIE-LCH | lch(25.63, 40.72, 10.74°) |
| OKLab | oklab(37.47% 0.1216 0.0194) |
| OKLCH | oklch(37.47% 0.123 9.1) |
| XYZ | xyz(8.0379, 4.6238, 3.6005) |
| Luminance | 0.0462 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.26
Maroon (survey)
#650021
ΔE00 4.82
Burgundy (survey)
#610023
ΔE00 4.98
Merlot
#730039
ΔE00 5.10
Wine
#722F37
ΔE00 5.11
Red Wine
#8C0034
ΔE00 5.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A33 #1A735A
analogous
#731A60 #731A33 #732D1A
triadic
#731A33 #33731A #1A3373
tetradic
#731A33 #60731A #1A735A #2D1A73
square
#731A33 #60731A #1A735A #2D1A73
split-complementary
#731A33 #1A732D #1A6073
monochromatic
#19060B #410F1D #731A33 #A52549 #D23662
Accessibility & contrast
On white
10.91
#731A33 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#731A33 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A33
10.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A33 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A33 | 1.00 | 10.91 | 1.92 | 10.91 |
| #FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313133
Deuteranopia (green-blind)
#484331
Tritanopia (blue-blind)
#7E0324
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731a33; /* rgb */ color: rgb(115, 26, 51); /* oklch */ color: oklch(37.5% 0.123 9.1);
Tailwind
colors: {
custom: {
50: '#a05f6a',
500: '#731a33',
950: '#000000',
},
}SCSS
$custom: #731a33; $custom-light: #a05f6a; $custom-dark: #000000;
JSON
{
"hex": "#731a33",
"rgb": {
"r": 115,
"g": 26,
"b": 51
},
"hsl": {
"h": 343.146,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.37474,
"c": 0.12312,
"h": 9.1
},
"luminance": 0.04623
}Semantic roles & 50–950 ramp
primary
#731A33
secondary
#41A88B
accent
#E6B842
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100506
muted
#7F797A