#731A24#731A24

#731A24 is a dark, vivid red. Relative luminance 0.045; OKLCH L 37.1% C 0.122 H 19.6°. Best body text is #FFFFFF at 11.04:1 contrast (WCAG AA passes).

Color values

HEX	#731A24
RGB	rgb(115, 26, 36)
HSL	hsl(353, 63%, 28%)
HSV	hsv(353, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 68.7%, 54.9%)
CIE-LAB	lab(25.30, 38.89, 17.30)
CIE-LCH	lch(25.30, 42.57, 23.98°)
OKLab	oklab(37.11% 0.1152 0.0411)
OKLCH	oklch(37.11% 0.122 19.6)
XYZ	xyz(7.7589, 4.5122, 2.1311)
Luminance	0.0451 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A24 #1A7369

analogous

#731A51 #731A24 #733C1A

triadic

#731A24 #24731A #1A2473

tetradic

#731A24 #51731A #1A7369 #3C1A73

square

#731A24 #51731A #1A7369 #3C1A73

split-complementary

#731A24 #1A733C #1A5173

monochromatic

#190608 #410F14 #731A24 #A52534 #D23647

Accessibility & contrast

On white

11.04

#731A24 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#731A24 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A24

11.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A24	#FFFFFF	#000000	##FFFFFF
##731A24	1.00	11.04	1.90	11.04
#FFFFFF	11.04	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333024

Deuteranopia (green-blind)

#4A4321

Tritanopia (blue-blind)

#7F001E

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731a24;
/* rgb */ color: rgb(115, 26, 36);
/* oklch */ color: oklch(37.1% 0.122 19.6);

Tailwind

colors: {
  custom: {
    50: '#a25f5e',
    500: '#731a24',
    950: '#000000',
  },
}

SCSS

$custom: #731a24;
$custom-light: #a25f5e;
$custom-dark: #000000;

JSON

{
  "hex": "#731a24",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 36
  },
  "hsl": {
    "h": 353.258,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.37114,
    "c": 0.12228,
    "h": 19.6
  },
  "luminance": 0.04511
}

Semantic roles & 50–950 ramp

primary

#731A24

secondary

#41A89C

accent

#E6D442

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100504

muted

#7F7979

Preview Lab

Preview with #731A24

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →