#731A18#731A18

#731A18 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.9% C 0.124 H 26.7°. Best body text is #FFFFFF at 11.11:1 contrast (WCAG AA passes).

Color values

HEX#731A18
RGBrgb(115, 26, 24)
HSLhsl(1, 65%, 27%)
HSVhsv(1, 79%, 45%)
CMYKcmyk(0%, 77.4%, 79.1%, 54.9%)
CIE-LABlab(25.11, 38.26, 24.90)
CIE-LCHlch(25.11, 45.65, 33.06°)
OKLaboklab(36.91% 0.1104 0.0554)
OKLCHoklch(36.91% 0.124 26.7)
XYZxyz(7.6054, 4.4508, 1.3226)
Luminance0.0445 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731A18 #187173
analogous
#731843 #731A18 #734818
triadic
#731A18 #18731A #1A1873
tetradic
#731A18 #437318 #187173 #481873
square
#731A18 #437318 #187173 #481873
split-complementary
#731A18 #187348 #184373
monochromatic
#190605 #400F0D #731A18 #A62523 #D43531

Accessibility & contrast

On white

11.11
#731A18 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.89
#731A18 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A18
11.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731A18#FFFFFF#000000##FFFFFF
##731A181.0011.111.8911.11
#FFFFFF11.111.0021.001.00
#0000001.8921.001.0021.00
##FFFFFF11.111.0021.001.00

Color blindness preview

Protanopia (red-blind)
#352F17
Deuteranopia (green-blind)
#4B4315
Tritanopia (blue-blind)
#7F001B
Achromatopsia (no color)
#3C3C3C

Design tokens & code

CSS
--color: #731a18;
/* rgb */ color: rgb(115, 26, 24);
/* oklch */ color: oklch(36.9% 0.124 26.7);
Tailwind
colors: {
  custom: {
    50: '#a35e55',
    500: '#731a18',
    950: '#000000',
  },
}
SCSS
$custom: #731a18;
$custom-light: #a35e55;
$custom-dark: #000000;
JSON
{
  "hex": "#731a18",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 24
  },
  "hsl": {
    "h": 1.319,
    "s": 65.468,
    "l": 27.255
  },
  "oklch": {
    "l": 0.36914,
    "c": 0.12351,
    "h": 26.7
  },
  "luminance": 0.0445
}

Semantic roles & 50–950 ramp

primary
#731A18
secondary
#3FA6A8
accent
#E5E83F
background
#FAF5F4
surface
#F4E9E8
border
#CEC5C4
text
#100503
muted
#7F7978

Preview Lab

Preview with #731A18

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731A18 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva