#731A18#731A18
#731A18 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.9% C 0.124 H 26.7°. Best body text is #FFFFFF at 11.11:1 contrast (WCAG AA passes).
Color values
| HEX | #731A18 |
|---|---|
| RGB | rgb(115, 26, 24) |
| HSL | hsl(1, 65%, 27%) |
| HSV | hsv(1, 79%, 45%) |
| CMYK | cmyk(0%, 77.4%, 79.1%, 54.9%) |
| CIE-LAB | lab(25.11, 38.26, 24.90) |
| CIE-LCH | lch(25.11, 45.65, 33.06°) |
| OKLab | oklab(36.91% 0.1104 0.0554) |
| OKLCH | oklch(36.91% 0.124 26.7) |
| XYZ | xyz(7.6054, 4.4508, 1.3226) |
| Luminance | 0.0445 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 3.97
Rosewood
#65000B
ΔE00 4.34
Blood
#770001
ΔE00 4.48
Crimson (survey)
#8C000F
ΔE00 5.52
Maroon
#800000
ΔE00 5.53
Burgundy
#800020
ΔE00 5.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A18 #187173
analogous
#731843 #731A18 #734818
triadic
#731A18 #18731A #1A1873
tetradic
#731A18 #437318 #187173 #481873
square
#731A18 #437318 #187173 #481873
split-complementary
#731A18 #187348 #184373
monochromatic
#190605 #400F0D #731A18 #A62523 #D43531
Accessibility & contrast
On white
11.11
#731A18 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#731A18 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A18
11.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A18 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A18 | 1.00 | 11.11 | 1.89 | 11.11 |
| #FFFFFF | 11.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#352F17
Deuteranopia (green-blind)
#4B4315
Tritanopia (blue-blind)
#7F001B
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #731a18; /* rgb */ color: rgb(115, 26, 24); /* oklch */ color: oklch(36.9% 0.124 26.7);
Tailwind
colors: {
custom: {
50: '#a35e55',
500: '#731a18',
950: '#000000',
},
}SCSS
$custom: #731a18; $custom-light: #a35e55; $custom-dark: #000000;
JSON
{
"hex": "#731a18",
"rgb": {
"r": 115,
"g": 26,
"b": 24
},
"hsl": {
"h": 1.319,
"s": 65.468,
"l": 27.255
},
"oklch": {
"l": 0.36914,
"c": 0.12351,
"h": 26.7
},
"luminance": 0.0445
}Semantic roles & 50–950 ramp
primary
#731A18
secondary
#3FA6A8
accent
#E5E83F
background
#FAF5F4
surface
#F4E9E8
border
#CEC5C4
text
#100503
muted
#7F7978