#731A10#731A10
#731A10 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.8% C 0.125 H 30.3°. Best body text is #FFFFFF at 11.15:1 contrast (WCAG AA passes).
Color values
| HEX | #731A10 |
|---|---|
| RGB | rgb(115, 26, 16) |
| HSL | hsl(6, 76%, 26%) |
| HSV | hsv(6, 86%, 45%) |
| CMYK | cmyk(0%, 77.4%, 86.1%, 54.9%) |
| CIE-LAB | lab(25.02, 37.97, 29.59) |
| CIE-LCH | lch(25.02, 48.14, 37.93°) |
| OKLab | oklab(36.82% 0.1077 0.063) |
| OKLCH | oklch(36.82% 0.125 30.3) |
| XYZ | xyz(7.5341, 4.4222, 0.9470) |
| Luminance | 0.0442 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 1.95
Blood
#770001
ΔE00 3.00
Maroon
#800000
ΔE00 3.83
Indian Red
#850E04
ΔE00 4.25
Dark Red
#840000
ΔE00 4.37
Crimson (survey)
#8C000F
ΔE00 5.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A10 #106973
analogous
#731037 #731A10 #734B10
triadic
#731A10 #10731A #1A1073
tetradic
#731A10 #377310 #106973 #4B1073
square
#731A10 #377310 #106973 #4B1073
split-complementary
#731A10 #10734B #103773
monochromatic
#1B0604 #3D0E09 #731A10 #A92617 #DE321F
Accessibility & contrast
On white
11.15
#731A10 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#731A10 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A10
11.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A10 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A10 | 1.00 | 11.15 | 1.88 | 11.15 |
| #FFFFFF | 11.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#352F0E
Deuteranopia (green-blind)
#4B420B
Tritanopia (blue-blind)
#7F0019
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731a10; /* rgb */ color: rgb(115, 26, 16); /* oklch */ color: oklch(36.8% 0.125 30.3);
Tailwind
colors: {
custom: {
50: '#a35e4f',
500: '#731a10',
950: '#000000',
},
}SCSS
$custom: #731a10; $custom-light: #a35e4f; $custom-dark: #000000;
JSON
{
"hex": "#731a10",
"rgb": {
"r": 115,
"g": 26,
"b": 16
},
"hsl": {
"h": 6.061,
"s": 75.573,
"l": 25.686
},
"oklch": {
"l": 0.3682,
"c": 0.12474,
"h": 30.3
},
"luminance": 0.04421
}Semantic roles & 50–950 ramp
primary
#731A10
secondary
#349EAA
accent
#DFF236
background
#FAF5F4
surface
#F5E9E7
border
#CFC5C3
text
#110502
muted
#807978