#731998#731998

#731998 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.193 H 313.1°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX	#731998
RGB	rgb(115, 25, 152)
HSL	hsl(283, 72%, 35%)
HSV	hsv(283, 84%, 60%)
CMYK	cmyk(24.3%, 83.6%, 0%, 40.4%)
CIE-LAB	lab(30.90, 56.03, -49.70)
CIE-LCH	lch(30.90, 74.90, 318.43°)
OKLab	oklab(42.97% 0.1316 -0.1407)
OKLCH	oklch(42.97% 0.193 313.1)
XYZ	xyz(13.0843, 6.6075, 30.2858)
Luminance	0.0661 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731998 #3E9819

analogous

#341998 #731998 #98197D

triadic

#731998 #987319 #199873

tetradic

#731998 #983419 #3E9819 #197D98

square

#731998 #983419 #3E9819 #197D98

split-complementary

#731998 #7D9819 #199834

monochromatic

#23082F #4B1063 #731998 #9B22CD #B54AE1

Accessibility & contrast

On white

9.05

#731998 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731998 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731998

9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731998	#FFFFFF	#000000	##FFFFFF
##731998	1.00	9.05	2.32	9.05
#FFFFFF	9.05	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00449B

Deuteranopia (green-blind)

#004B95

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731998;
/* rgb */ color: rgb(115, 25, 152);
/* oklch */ color: oklch(43.0% 0.193 313.1);

Tailwind

colors: {
  custom: {
    50: '#a063b7',
    500: '#731998',
    950: '#000000',
  },
}

SCSS

$custom: #731998;
$custom-light: #a063b7;
$custom-dark: #000000;

JSON

{
  "hex": "#731998",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 152
  },
  "hsl": {
    "h": 282.52,
    "s": 71.751,
    "l": 34.706
  },
  "oklch": {
    "l": 0.42972,
    "c": 0.19267,
    "h": 313.1
  },
  "luminance": 0.06607
}

Semantic roles & 50–950 ramp

primary

#731998

secondary

#6DC34A

accent

#EE396E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731998

Body copy rendered with the generated semantic roles for this colour.

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