#731996#731996

#731996 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.8% C 0.191 H 313.8°. Best body text is #FFFFFF at 9.10:1 contrast (WCAG AA passes).

Color values

HEX	#731996
RGB	rgb(115, 25, 150)
HSL	hsl(283, 71%, 34%)
HSV	hsv(283, 83%, 59%)
CMYK	cmyk(23.3%, 83.3%, 0%, 41.2%)
CIE-LAB	lab(30.74, 55.62, -48.72)
CIE-LCH	lch(30.74, 73.95, 318.78°)
OKLab	oklab(42.82% 0.132 -0.1379)
OKLCH	oklch(42.82% 0.191 313.8)
XYZ	xyz(12.9219, 6.5425, 29.4304)
Luminance	0.0654 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731996 #3C9619

analogous

#351996 #731996 #96197B

triadic

#731996 #967319 #199673

tetradic

#731996 #963519 #3C9619 #197B96

square

#731996 #963519 #3C9619 #197B96

split-complementary

#731996 #7B9619 #199635

monochromatic

#23082D #4B1062 #731996 #9B22CA #B649E1

Accessibility & contrast

On white

9.10

#731996 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#731996 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731996

9.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731996	#FFFFFF	#000000	##FFFFFF
##731996	1.00	9.10	2.31	9.10
#FFFFFF	9.10	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004499

Deuteranopia (green-blind)

#064A93

Tritanopia (blue-blind)

#6F3959

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731996;
/* rgb */ color: rgb(115, 25, 150);
/* oklch */ color: oklch(42.8% 0.191 313.8);

Tailwind

colors: {
  custom: {
    50: '#a063b6',
    500: '#731996',
    950: '#000000',
  },
}

SCSS

$custom: #731996;
$custom-light: #a063b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731996",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 150
  },
  "hsl": {
    "h": 283.2,
    "s": 71.429,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42816,
    "c": 0.1909,
    "h": 313.8
  },
  "luminance": 0.06542
}

Semantic roles & 50–950 ramp

primary

#731996

secondary

#6BC249

accent

#EE3A6C

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →