#731994#731994

#731994 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.189 H 314.5°. Best body text is #FFFFFF at 9.15:1 contrast (WCAG AA passes).

Color values

HEX	#731994
RGB	rgb(115, 25, 148)
HSL	hsl(284, 71%, 34%)
HSV	hsv(284, 83%, 58%)
CMYK	cmyk(22.3%, 83.1%, 0%, 42%)
CIE-LAB	lab(30.59, 55.22, -47.74)
CIE-LCH	lch(30.59, 73.00, 319.15°)
OKLab	oklab(42.66% 0.1325 -0.135)
OKLCH	oklch(42.66% 0.189 314.5)
XYZ	xyz(12.7623, 6.4787, 28.5895)
Luminance	0.0648 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731994 #3A9419

analogous

#351994 #731994 #941978

triadic

#731994 #947319 #199473

tetradic

#731994 #943519 #3A9419 #197894

square

#731994 #943519 #3A9419 #197894

split-complementary

#731994 #789419 #199435

monochromatic

#22072B #4A1060 #731994 #9C22C8 #B747E0

Accessibility & contrast

On white

9.15

#731994 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#731994 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731994

9.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731994	#FFFFFF	#000000	##FFFFFF
##731994	1.00	9.15	2.30	9.15
#FFFFFF	9.15	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004397

Deuteranopia (green-blind)

#0C4A92

Tritanopia (blue-blind)

#703858

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731994;
/* rgb */ color: rgb(115, 25, 148);
/* oklch */ color: oklch(42.7% 0.189 314.5);

Tailwind

colors: {
  custom: {
    50: '#a063b4',
    500: '#731994',
    950: '#000000',
  },
}

SCSS

$custom: #731994;
$custom-light: #a063b4;
$custom-dark: #000000;

JSON

{
  "hex": "#731994",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 148
  },
  "hsl": {
    "h": 283.902,
    "s": 71.098,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42661,
    "c": 0.18915,
    "h": 314.5
  },
  "luminance": 0.06478
}

Semantic roles & 50–950 ramp

primary

#731994

secondary

#68C147

accent

#EE3A6A

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731994

Body copy rendered with the generated semantic roles for this colour.

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