#731990#731990

#731990 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.4% C 0.186 H 315.9°. Best body text is #FFFFFF at 9.25:1 contrast (WCAG AA passes).

Color values

HEX	#731990
RGB	rgb(115, 25, 144)
HSL	hsl(285, 70%, 33%)
HSV	hsv(285, 83%, 56%)
CMYK	cmyk(20.1%, 82.6%, 0%, 43.5%)
CIE-LAB	lab(30.29, 54.42, -45.77)
CIE-LCH	lch(30.29, 71.10, 319.93°)
OKLab	oklab(42.36% 0.1333 -0.1292)
OKLCH	oklch(42.36% 0.186 315.9)
XYZ	xyz(12.4511, 6.3542, 26.9508)
Luminance	0.0635 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731990 #369019

analogous

#371990 #731990 #901971

triadic

#731990 #907319 #199073

tetradic

#731990 #903719 #369019 #197190

square

#731990 #903719 #369019 #197190

split-complementary

#731990 #719019 #199037

monochromatic

#200728 #49105C #731990 #9D22C4 #B945DF

Accessibility & contrast

On white

9.25

#731990 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#731990 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731990

9.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731990	#FFFFFF	#000000	##FFFFFF
##731990	1.00	9.25	2.27	9.25
#FFFFFF	9.25	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004293

Deuteranopia (green-blind)

#164A8E

Tritanopia (blue-blind)

#713656

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731990;
/* rgb */ color: rgb(115, 25, 144);
/* oklch */ color: oklch(42.4% 0.186 315.9);

Tailwind

colors: {
  custom: {
    50: '#a063b1',
    500: '#731990',
    950: '#000000',
  },
}

SCSS

$custom: #731990;
$custom-light: #a063b1;
$custom-dark: #000000;

JSON

{
  "hex": "#731990",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 144
  },
  "hsl": {
    "h": 285.378,
    "s": 70.414,
    "l": 33.137
  },
  "oklch": {
    "l": 0.42357,
    "c": 0.18564,
    "h": 315.9
  },
  "luminance": 0.06354
}

Semantic roles & 50–950 ramp

primary

#731990

secondary

#63C045

accent

#ED3B66

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731990

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →