#731988#731988

#731988 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.8% C 0.179 H 318.9°. Best body text is #FFFFFF at 9.44:1 contrast (WCAG AA passes).

Color values

HEX	#731988
RGB	rgb(115, 25, 136)
HSL	hsl(289, 69%, 32%)
HSV	hsv(289, 82%, 53%)
CMYK	cmyk(15.4%, 81.6%, 0%, 46.7%)
CIE-LAB	lab(29.71, 52.84, -41.74)
CIE-LCH	lch(29.71, 67.34, 321.69°)
OKLab	oklab(41.77% 0.1347 -0.1174)
OKLCH	oklch(41.77% 0.179 318.9)
XYZ	xyz(11.8612, 6.1183, 23.8439)
Luminance	0.0612 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731988 #2E8819

analogous

#3C1988 #731988 #881966

triadic

#731988 #887319 #198873

tetradic

#731988 #883C19 #2E8819 #196688

square

#731988 #883C19 #2E8819 #196688

split-complementary

#731988 #668819 #19883C

monochromatic

#1C0621 #470F54 #731988 #9F23BC #BE40DC

Accessibility & contrast

On white

9.44

#731988 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731988 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731988

9.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731988	#FFFFFF	#000000	##FFFFFF
##731988	1.00	9.44	2.22	9.44
#FFFFFF	9.44	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00408B

Deuteranopia (green-blind)

#214986

Tritanopia (blue-blind)

#733251

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731988;
/* rgb */ color: rgb(115, 25, 136);
/* oklch */ color: oklch(41.8% 0.179 318.9);

Tailwind

colors: {
  custom: {
    50: '#9f62ab',
    500: '#731988',
    950: '#000000',
  },
}

SCSS

$custom: #731988;
$custom-light: #9f62ab;
$custom-dark: #000000;

JSON

{
  "hex": "#731988",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 136
  },
  "hsl": {
    "h": 288.649,
    "s": 68.944,
    "l": 31.569
  },
  "oklch": {
    "l": 0.41765,
    "c": 0.1787,
    "h": 318.9
  },
  "luminance": 0.06118
}

Semantic roles & 50–950 ramp

primary

#731988

secondary

#58BB41

accent

#EC3C5D

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731988

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →