#731981#731981

#731981 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.3% C 0.173 H 321.8°. Best body text is #FFFFFF at 9.61:1 contrast (WCAG AA passes).

Color values

HEX	#731981
RGB	rgb(115, 25, 129)
HSL	hsl(292, 68%, 30%)
HSV	hsv(292, 81%, 51%)
CMYK	cmyk(10.9%, 80.6%, 0%, 49.4%)
CIE-LAB	lab(29.22, 51.50, -38.14)
CIE-LCH	lch(29.22, 64.09, 323.48°)
OKLab	oklab(41.27% 0.1357 -0.1068)
OKLCH	oklch(41.27% 0.173 321.8)
XYZ	xyz(11.3799, 5.9257, 21.3090)
Luminance	0.0592 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731981 #278119

analogous

#3F1981 #731981 #81195B

triadic

#731981 #817319 #198173

tetradic

#731981 #813F19 #278119 #195B81

square

#731981 #813F19 #278119 #195B81

split-complementary

#731981 #5B8119 #19813F

monochromatic

#18051A #450F4E #731981 #A123B4 #C43BD9

Accessibility & contrast

On white

9.61

#731981 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731981 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731981

9.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731981	#FFFFFF	#000000	##FFFFFF
##731981	1.00	9.61	2.19	9.61
#FFFFFF	9.61	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F84

Deuteranopia (green-blind)

#28487F

Tritanopia (blue-blind)

#742F4D

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731981;
/* rgb */ color: rgb(115, 25, 129);
/* oklch */ color: oklch(41.3% 0.173 321.8);

Tailwind

colors: {
  custom: {
    50: '#9f62a6',
    500: '#731981',
    950: '#000000',
  },
}

SCSS

$custom: #731981;
$custom-light: #9f62a6;
$custom-dark: #000000;

JSON

{
  "hex": "#731981",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 129
  },
  "hsl": {
    "h": 291.923,
    "s": 67.532,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41269,
    "c": 0.17269,
    "h": 321.8
  },
  "luminance": 0.05925
}

Semantic roles & 50–950 ramp

primary

#731981

secondary

#50B541

accent

#EA3D55

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731981

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →