#731980#731980

#731980 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.172 H 322.2°. Best body text is #FFFFFF at 9.63:1 contrast (WCAG AA passes).

Color values

HEX	#731980
RGB	rgb(115, 25, 128)
HSL	hsl(292, 67%, 30%)
HSV	hsv(292, 80%, 50%)
CMYK	cmyk(10.2%, 80.5%, 0%, 49.8%)
CIE-LAB	lab(29.16, 51.31, -37.62)
CIE-LCH	lch(29.16, 63.63, 323.75°)
OKLab	oklab(41.2% 0.1358 -0.1053)
OKLCH	oklch(41.2% 0.172 322.2)
XYZ	xyz(11.3137, 5.8993, 20.9606)
Luminance	0.0590 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731980 #268019

analogous

#3F1980 #731980 #80195A

triadic

#731980 #807319 #198073

tetradic

#731980 #803F19 #268019 #195A80

square

#731980 #803F19 #268019 #195A80

split-complementary

#731980 #5A8019 #19803F

monochromatic

#17051A #450F4D #731980 #A123B3 #C53BD9

Accessibility & contrast

On white

9.63

#731980 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731980 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731980

9.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731980	#FFFFFF	#000000	##FFFFFF
##731980	1.00	9.63	2.18	9.63
#FFFFFF	9.63	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E83

Deuteranopia (green-blind)

#29487E

Tritanopia (blue-blind)

#742E4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731980;
/* rgb */ color: rgb(115, 25, 128);
/* oklch */ color: oklch(41.2% 0.172 322.2);

Tailwind

colors: {
  custom: {
    50: '#9f62a5',
    500: '#731980',
    950: '#000000',
  },
}

SCSS

$custom: #731980;
$custom-light: #9f62a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731980",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 128
  },
  "hsl": {
    "h": 292.427,
    "s": 67.32,
    "l": 30
  },
  "oklch": {
    "l": 0.412,
    "c": 0.17184,
    "h": 322.2
  },
  "luminance": 0.05899
}

Semantic roles & 50–950 ramp

primary

#731980

secondary

#4FB441

accent

#EA3E53

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731980

Body copy rendered with the generated semantic roles for this colour.

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