#73197D#73197D

#73197D is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.169 H 323.5°. Best body text is #FFFFFF at 9.70:1 contrast (WCAG AA passes).

Color values

HEX	#73197D
RGB	rgb(115, 25, 125)
HSL	hsl(294, 67%, 29%)
HSV	hsv(294, 80%, 49%)
CMYK	cmyk(8%, 80%, 0%, 51%)
CIE-LAB	lab(28.96, 50.76, -36.05)
CIE-LCH	lch(28.96, 62.26, 324.61°)
OKLab	oklab(41% 0.1361 -0.1007)
OKLCH	oklch(41% 0.169 323.5)
XYZ	xyz(11.1192, 5.8215, 19.9360)
Luminance	0.0582 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73197D #237D19

analogous

#41197D #73197D #7D1955

triadic

#73197D #7D7319 #197D73

tetradic

#73197D #7D4119 #237D19 #19557D

square

#73197D #7D4119 #237D19 #19557D

split-complementary

#73197D #557D19 #197D41

monochromatic

#17051A #440F4A #73197D #A223B0 #C839D7

Accessibility & contrast

On white

9.70

#73197D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#73197D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73197D

9.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73197D	#FFFFFF	#000000	##FFFFFF
##73197D	1.00	9.70	2.16	9.70
#FFFFFF	9.70	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E80

Deuteranopia (green-blind)

#2B487B

Tritanopia (blue-blind)

#752D4B

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73197d;
/* rgb */ color: rgb(115, 25, 125);
/* oklch */ color: oklch(41.0% 0.169 323.5);

Tailwind

colors: {
  custom: {
    50: '#9f62a3',
    500: '#73197d',
    950: '#000000',
  },
}

SCSS

$custom: #73197d;
$custom-light: #9f62a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73197d",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 125
  },
  "hsl": {
    "h": 294,
    "s": 66.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.40995,
    "c": 0.1693,
    "h": 323.5
  },
  "luminance": 0.05821
}

Semantic roles & 50–950 ramp

primary

#73197D

secondary

#4CB140

accent

#EA3E4F

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73197D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →