#73197C#73197C

#73197C is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.168 H 323.9°. Best body text is #FFFFFF at 9.73:1 contrast (WCAG AA passes).

Color values

HEX#73197C
RGBrgb(115, 25, 124)
HSLhsl(295, 66%, 29%)
HSVhsv(295, 80%, 49%)
CMYKcmyk(7.3%, 79.8%, 0%, 51.4%)
CIE-LABlab(28.89, 50.57, -35.53)
CIE-LCHlch(28.89, 61.81, 324.91°)
OKLaboklab(40.93% 0.1362 -0.0992)
OKLCHoklch(40.93% 0.168 323.9)
XYZxyz(11.0556, 5.7960, 19.6013)
Luminance0.0580 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#73197C #227C19
analogous
#41197C #73197C #7C1954
triadic
#73197C #7C7319 #197C73
tetradic
#73197C #7C4119 #227C19 #19547C
square
#73197C #7C4119 #227C19 #19547C
split-complementary
#73197C #547C19 #197C41
monochromatic
#180519 #440F49 #73197C #A223AF #C938D7

Accessibility & contrast

On white

9.73
#73197C on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.16
#73197C on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73197C
9.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##73197C#FFFFFF#000000##FFFFFF
##73197C1.009.732.169.73
#FFFFFF9.731.0021.001.00
#0000002.1621.001.0021.00
##FFFFFF9.731.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003D7F
Deuteranopia (green-blind)
#2C487A
Tritanopia (blue-blind)
#752C4A
Achromatopsia (no color)
#444444

Design tokens & code

CSS
--color: #73197c;
/* rgb */ color: rgb(115, 25, 124);
/* oklch */ color: oklch(40.9% 0.168 323.9);
Tailwind
colors: {
  custom: {
    50: '#9f62a2',
    500: '#73197c',
    950: '#000000',
  },
}
SCSS
$custom: #73197c;
$custom-light: #9f62a2;
$custom-dark: #000000;
JSON
{
  "hex": "#73197c",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 124
  },
  "hsl": {
    "h": 294.545,
    "s": 66.443,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40927,
    "c": 0.16846,
    "h": 323.9
  },
  "luminance": 0.05795
}

Semantic roles & 50–950 ramp

primary
#73197C
secondary
#4BB040
accent
#E93E4E
background
#FAF6FA
surface
#F4EBF3
border
#CEC6CD
text
#0F060F
muted
#7F7A7F

Preview Lab

Preview with #73197C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#73197C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva