#73197C#73197C

#73197C is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.168 H 323.9°. Best body text is #FFFFFF at 9.73:1 contrast (WCAG AA passes).

Color values

HEX	#73197C
RGB	rgb(115, 25, 124)
HSL	hsl(295, 66%, 29%)
HSV	hsv(295, 80%, 49%)
CMYK	cmyk(7.3%, 79.8%, 0%, 51.4%)
CIE-LAB	lab(28.89, 50.57, -35.53)
CIE-LCH	lch(28.89, 61.81, 324.91°)
OKLab	oklab(40.93% 0.1362 -0.0992)
OKLCH	oklch(40.93% 0.168 323.9)
XYZ	xyz(11.0556, 5.7960, 19.6013)
Luminance	0.0580 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73197C #227C19

analogous

#41197C #73197C #7C1954

triadic

#73197C #7C7319 #197C73

tetradic

#73197C #7C4119 #227C19 #19547C

square

#73197C #7C4119 #227C19 #19547C

split-complementary

#73197C #547C19 #197C41

monochromatic

#180519 #440F49 #73197C #A223AF #C938D7

Accessibility & contrast

On white

9.73

#73197C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#73197C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73197C

9.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73197C	#FFFFFF	#000000	##FFFFFF
##73197C	1.00	9.73	2.16	9.73
#FFFFFF	9.73	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7F

Deuteranopia (green-blind)

#2C487A

Tritanopia (blue-blind)

#752C4A

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73197c;
/* rgb */ color: rgb(115, 25, 124);
/* oklch */ color: oklch(40.9% 0.168 323.9);

Tailwind

colors: {
  custom: {
    50: '#9f62a2',
    500: '#73197c',
    950: '#000000',
  },
}

SCSS

$custom: #73197c;
$custom-light: #9f62a2;
$custom-dark: #000000;

JSON

{
  "hex": "#73197c",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 124
  },
  "hsl": {
    "h": 294.545,
    "s": 66.443,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40927,
    "c": 0.16846,
    "h": 323.9
  },
  "luminance": 0.05795
}

Semantic roles & 50–950 ramp

primary

#73197C

secondary

#4BB040

accent

#E93E4E

background

#FAF6FA

surface

#F4EBF3

border

#CEC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73197C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →