#73197A#73197A

#73197A is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.8% C 0.167 H 324.8°. Best body text is #FFFFFF at 9.77:1 contrast (WCAG AA passes).

Color values

HEX	#73197A
RGB	rgb(115, 25, 122)
HSL	hsl(296, 66%, 29%)
HSV	hsv(296, 80%, 48%)
CMYK	cmyk(5.7%, 79.5%, 0%, 52.2%)
CIE-LAB	lab(28.76, 50.21, -34.47)
CIE-LCH	lch(28.76, 60.90, 325.53°)
OKLab	oklab(40.79% 0.1363 -0.0961)
OKLCH	oklch(40.79% 0.167 324.8)
XYZ	xyz(10.9304, 5.7460, 18.9419)
Luminance	0.0575 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73197A #207A19

analogous

#43197A #73197A #7A1951

triadic

#73197A #7A7319 #197A73

tetradic

#73197A #7A4319 #207A19 #19517A

square

#73197A #7A4319 #207A19 #19517A

split-complementary

#73197A #517A19 #197A43

monochromatic

#180519 #430F47 #73197A #A323AD #CB37D6

Accessibility & contrast

On white

9.77

#73197A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#73197A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73197A

9.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73197A	#FFFFFF	#000000	##FFFFFF
##73197A	1.00	9.77	2.15	9.77
#FFFFFF	9.77	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7D

Deuteranopia (green-blind)

#2E4778

Tritanopia (blue-blind)

#762B49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73197a;
/* rgb */ color: rgb(115, 25, 122);
/* oklch */ color: oklch(40.8% 0.167 324.8);

Tailwind

colors: {
  custom: {
    50: '#9f61a1',
    500: '#73197a',
    950: '#000000',
  },
}

SCSS

$custom: #73197a;
$custom-light: #9f61a1;
$custom-dark: #000000;

JSON

{
  "hex": "#73197a",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 122
  },
  "hsl": {
    "h": 295.67,
    "s": 65.986,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40794,
    "c": 0.16679,
    "h": 324.8
  },
  "luminance": 0.05745
}

Semantic roles & 50–950 ramp

primary

#73197A

secondary

#48AF40

accent

#E93F4B

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #73197A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →