#731979#731979

#731979 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.166 H 325.3°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).

Color values

HEX	#731979
RGB	rgb(115, 25, 121)
HSL	hsl(296, 66%, 29%)
HSV	hsv(296, 79%, 47%)
CMYK	cmyk(5%, 79.3%, 0%, 52.5%)
CIE-LAB	lab(28.70, 50.03, -33.94)
CIE-LCH	lch(28.70, 60.45, 325.84°)
OKLab	oklab(40.73% 0.1364 -0.0945)
OKLCH	oklch(40.73% 0.166 325.3)
XYZ	xyz(10.8688, 5.7213, 18.6173)
Luminance	0.0572 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731979 #1F7919

analogous

#431979 #731979 #79194F

triadic

#731979 #797319 #197973

tetradic

#731979 #794319 #1F7919 #194F79

square

#731979 #794319 #1F7919 #194F79

split-complementary

#731979 #4F7919 #197943

monochromatic

#180519 #430F46 #731979 #A323AC #CC37D6

Accessibility & contrast

On white

9.79

#731979 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731979 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731979

9.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731979	#FFFFFF	#000000	##FFFFFF
##731979	1.00	9.79	2.14	9.79
#FFFFFF	9.79	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7C

Deuteranopia (green-blind)

#2E4777

Tritanopia (blue-blind)

#762B48

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731979;
/* rgb */ color: rgb(115, 25, 121);
/* oklch */ color: oklch(40.7% 0.166 325.3);

Tailwind

colors: {
  custom: {
    50: '#9f61a0',
    500: '#731979',
    950: '#000000',
  },
}

SCSS

$custom: #731979;
$custom-light: #9f61a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731979",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 121
  },
  "hsl": {
    "h": 296.25,
    "s": 65.753,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40727,
    "c": 0.16595,
    "h": 325.3
  },
  "luminance": 0.05721
}

Semantic roles & 50–950 ramp

primary

#731979

secondary

#47AE40

accent

#E93F4A

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731979

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →