#731978#731978

#731978 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.165 H 325.7°. Best body text is #FFFFFF at 9.82:1 contrast (WCAG AA passes).

Color values

HEX	#731978
RGB	rgb(115, 25, 120)
HSL	hsl(297, 66%, 28%)
HSV	hsv(297, 79%, 47%)
CMYK	cmyk(4.2%, 79.2%, 0%, 52.9%)
CIE-LAB	lab(28.63, 49.84, -33.41)
CIE-LCH	lch(28.63, 60.00, 326.17°)
OKLab	oklab(40.66% 0.1364 -0.093)
OKLCH	oklch(40.66% 0.165 325.7)
XYZ	xyz(10.8078, 5.6969, 18.2960)
Luminance	0.0570 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731978 #1E7819

analogous

#431978 #731978 #78194D

triadic

#731978 #787319 #197873

tetradic

#731978 #784319 #1E7819 #194D78

square

#731978 #784319 #1E7819 #194D78

split-complementary

#731978 #4D7819 #197843

monochromatic

#180519 #420E45 #731978 #A424AB #CD36D5

Accessibility & contrast

On white

9.82

#731978 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731978 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731978

9.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731978	#FFFFFF	#000000	##FFFFFF
##731978	1.00	9.82	2.14	9.82
#FFFFFF	9.82	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7B

Deuteranopia (green-blind)

#2F4776

Tritanopia (blue-blind)

#762A48

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731978;
/* rgb */ color: rgb(115, 25, 120);
/* oklch */ color: oklch(40.7% 0.165 325.7);

Tailwind

colors: {
  custom: {
    50: '#9f619f',
    500: '#731978',
    950: '#000000',
  },
}

SCSS

$custom: #731978;
$custom-light: #9f619f;
$custom-dark: #000000;

JSON

{
  "hex": "#731978",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 120
  },
  "hsl": {
    "h": 296.842,
    "s": 65.517,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40662,
    "c": 0.16512,
    "h": 325.7
  },
  "luminance": 0.05696
}

Semantic roles & 50–950 ramp

primary

#731978

secondary

#46AD40

accent

#E83F48

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731978

Body copy rendered with the generated semantic roles for this colour.

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