#731976#731976

#731976 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.5% C 0.163 H 326.6°. Best body text is #FFFFFF at 9.86:1 contrast (WCAG AA passes).

Color values

HEX	#731976
RGB	rgb(115, 25, 118)
HSL	hsl(298, 65%, 28%)
HSV	hsv(298, 79%, 46%)
CMYK	cmyk(2.5%, 78.8%, 0%, 53.7%)
CIE-LAB	lab(28.51, 49.49, -32.34)
CIE-LCH	lch(28.51, 59.12, 326.84°)
OKLab	oklab(40.53% 0.1365 -0.0899)
OKLCH	oklch(40.53% 0.163 326.6)
XYZ	xyz(10.6877, 5.6489, 17.6634)
Luminance	0.0565 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731976 #1C7619

analogous

#451976 #731976 #76194A

triadic

#731976 #767319 #197673

tetradic

#731976 #764519 #1C7619 #194A76

square

#731976 #764519 #1C7619 #194A76

split-complementary

#731976 #4A7619 #197645

monochromatic

#190519 #420E43 #731976 #A424A8 #CF35D4

Accessibility & contrast

On white

9.86

#731976 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#731976 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731976

9.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731976	#FFFFFF	#000000	##FFFFFF
##731976	1.00	9.86	2.13	9.86
#FFFFFF	9.86	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C78

Deuteranopia (green-blind)

#304774

Tritanopia (blue-blind)

#762947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731976;
/* rgb */ color: rgb(115, 25, 118);
/* oklch */ color: oklch(40.5% 0.163 326.6);

Tailwind

colors: {
  custom: {
    50: '#9f619e',
    500: '#731976',
    950: '#000000',
  },
}

SCSS

$custom: #731976;
$custom-light: #9f619e;
$custom-dark: #000000;

JSON

{
  "hex": "#731976",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 118
  },
  "hsl": {
    "h": 298.065,
    "s": 65.035,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40532,
    "c": 0.16347,
    "h": 326.6
  },
  "luminance": 0.05648
}

Semantic roles & 50–950 ramp

primary

#731976

secondary

#43AB40

accent

#E84045

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731976

Body copy rendered with the generated semantic roles for this colour.

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