#731973#731973

#731973 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.161 H 328.1°. Best body text is #FFFFFF at 9.93:1 contrast (WCAG AA passes).

Color values

HEX	#731973
RGB	rgb(115, 25, 115)
HSL	hsl(300, 64%, 27%)
HSV	hsv(300, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 0%, 54.9%)
CIE-LAB	lab(28.32, 48.96, -30.72)
CIE-LCH	lch(28.32, 57.80, 327.89°)
OKLab	oklab(40.34% 0.1366 -0.0852)
OKLCH	oklch(40.34% 0.161 328.1)
XYZ	xyz(10.5122, 5.5787, 16.7394)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731973 #197319

analogous

#461973 #731973 #731946

triadic

#731973 #737319 #197373

tetradic

#731973 #734619 #197319 #194673

square

#731973 #734619 #197319 #194673

split-complementary

#731973 #467319 #197346

monochromatic

#190519 #410E41 #731973 #A524A5 #D334D3

Accessibility & contrast

On white

9.93

#731973 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731973 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731973

9.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731973	#FFFFFF	#000000	##FFFFFF
##731973	1.00	9.93	2.12	9.93
#FFFFFF	9.93	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043B75

Deuteranopia (green-blind)

#324771

Tritanopia (blue-blind)

#772845

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731973;
/* rgb */ color: rgb(115, 25, 115);
/* oklch */ color: oklch(40.3% 0.161 328.1);

Tailwind

colors: {
  custom: {
    50: '#9f619c',
    500: '#731973',
    950: '#000000',
  },
}

SCSS

$custom: #731973;
$custom-light: #9f619c;
$custom-dark: #000000;

JSON

{
  "hex": "#731973",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.4034,
    "c": 0.161,
    "h": 328.1
  },
  "luminance": 0.05578
}

Semantic roles & 50–950 ramp

primary

#731973

secondary

#40A840

accent

#E74141

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →