#731972#731972

#731972 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.160 H 328.5°. Best body text is #FFFFFF at 9.95:1 contrast (WCAG AA passes).

Color values

HEX	#731972
RGB	rgb(115, 25, 114)
HSL	hsl(301, 64%, 27%)
HSV	hsv(301, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 0.9%, 54.9%)
CIE-LAB	lab(28.26, 48.78, -30.18)
CIE-LCH	lch(28.26, 57.36, 328.26°)
OKLab	oklab(40.28% 0.1366 -0.0836)
OKLCH	oklch(40.28% 0.16 328.5)
XYZ	xyz(10.4550, 5.5558, 16.4380)
Luminance	0.0556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731972 #19731A

analogous

#471973 #731972 #731945

triadic

#731972 #727319 #197273

tetradic

#731972 #734719 #19731A #194573

square

#731972 #734719 #19731A #194573

split-complementary

#731972 #457319 #197347

monochromatic

#190519 #410E40 #731972 #A524A4 #D334D1

Accessibility & contrast

On white

9.95

#731972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731972

9.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731972	#FFFFFF	#000000	##FFFFFF
##731972	1.00	9.95	2.11	9.95
#FFFFFF	9.95	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063B74

Deuteranopia (green-blind)

#334770

Tritanopia (blue-blind)

#772745

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731972;
/* rgb */ color: rgb(115, 25, 114);
/* oklch */ color: oklch(40.3% 0.160 328.5);

Tailwind

colors: {
  custom: {
    50: '#9f619b',
    500: '#731972',
    950: '#000000',
  },
}

SCSS

$custom: #731972;
$custom-light: #9f619b;
$custom-dark: #000000;

JSON

{
  "hex": "#731972",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 114
  },
  "hsl": {
    "h": 300.667,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40277,
    "c": 0.16018,
    "h": 328.5
  },
  "luminance": 0.05555
}

Semantic roles & 50–950 ramp

primary

#731972

secondary

#40A841

accent

#E74241

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →