#731970#731970
#731970 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.159 H 329.5°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).
Color values
| HEX | #731970 |
|---|---|
| RGB | rgb(115, 25, 112) |
| HSL | hsl(302, 64%, 27%) |
| HSV | hsv(302, 78%, 45%) |
| CMYK | cmyk(0%, 78.3%, 2.6%, 54.9%) |
| CIE-LAB | lab(28.14, 48.44, -29.09) |
| CIE-LCH | lch(28.14, 56.50, 329.01°) |
| OKLab | oklab(40.15% 0.1367 -0.0804) |
| OKLCH | oklch(40.15% 0.159 329.5) |
| XYZ | xyz(10.3424, 5.5107, 15.8450) |
| Luminance | 0.0551 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 0.59
Purple
#800080
ΔE00 3.60
Rich Purple
#720058
ΔE00 5.42
Darkmagenta
#8B008B
ΔE00 5.58
Grape Purple
#5D1451
ΔE00 6.50
Grape
#6C3461
ΔE00 7.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731970 #19731C
analogous
#491973 #731970 #731943
triadic
#731970 #707319 #197073
tetradic
#731970 #734919 #19731C #194373
square
#731970 #734919 #19731C #194373
split-complementary
#731970 #437319 #197349
monochromatic
#190518 #410E3F #731970 #A524A1 #D334CD
Accessibility & contrast
On white
9.99
#731970 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.10
#731970 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731970
9.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731970 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731970 | 1.00 | 9.99 | 2.10 | 9.99 |
| #FFFFFF | 9.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0A3B72
Deuteranopia (green-blind)
#34476E
Tritanopia (blue-blind)
#772643
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #731970; /* rgb */ color: rgb(115, 25, 112); /* oklch */ color: oklch(40.2% 0.159 329.5);
Tailwind
colors: {
custom: {
50: '#9f6199',
500: '#731970',
950: '#000000',
},
}SCSS
$custom: #731970; $custom-light: #9f6199; $custom-dark: #000000;
JSON
{
"hex": "#731970",
"rgb": {
"r": 115,
"g": 25,
"b": 112
},
"hsl": {
"h": 302,
"s": 64.286,
"l": 27.451
},
"oklch": {
"l": 0.40153,
"c": 0.15857,
"h": 329.5
},
"luminance": 0.0551
}Semantic roles & 50–950 ramp
primary
#731970
secondary
#40A843
accent
#E74641
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F050E
muted
#7F7A7E