#73196F#73196F

#73196F is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.158 H 330.0°. Best body text is #FFFFFF at 10.01:1 contrast (WCAG AA passes).

Color values

HEX	#73196F
RGB	rgb(115, 25, 111)
HSL	hsl(303, 64%, 27%)
HSV	hsv(303, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 3.5%, 54.9%)
CIE-LAB	lab(28.08, 48.26, -28.54)
CIE-LCH	lch(28.08, 56.07, 329.40°)
OKLab	oklab(40.09% 0.1367 -0.0788)
OKLCH	oklch(40.09% 0.158 330)
XYZ	xyz(10.2871, 5.4886, 15.5534)
Luminance	0.0549 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73196F #19731D

analogous

#4A1973 #73196F #731942

triadic

#73196F #6F7319 #196F73

tetradic

#73196F #734A19 #19731D #194273

square

#73196F #734A19 #19731D #194273

split-complementary

#73196F #427319 #19734A

monochromatic

#190518 #410E3E #73196F #A524A0 #D334CC

Accessibility & contrast

On white

10.01

#73196F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#73196F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73196F

10.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73196F	#FFFFFF	#000000	##FFFFFF
##73196F	1.00	10.01	2.10	10.01
#FFFFFF	10.01	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3B71

Deuteranopia (green-blind)

#35466D

Tritanopia (blue-blind)

#772643

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73196f;
/* rgb */ color: rgb(115, 25, 111);
/* oklch */ color: oklch(40.1% 0.158 330.0);

Tailwind

colors: {
  custom: {
    50: '#9f6199',
    500: '#73196f',
    950: '#000000',
  },
}

SCSS

$custom: #73196f;
$custom-light: #9f6199;
$custom-dark: #000000;

JSON

{
  "hex": "#73196f",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 111
  },
  "hsl": {
    "h": 302.667,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40092,
    "c": 0.15776,
    "h": 330
  },
  "luminance": 0.05488
}

Semantic roles & 50–950 ramp

primary

#73196F

secondary

#40A844

accent

#E74841

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #73196F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →