#73196E#73196E

#73196E is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.0% C 0.157 H 330.5°. Best body text is #FFFFFF at 10.03:1 contrast (WCAG AA passes).

Color values

HEX	#73196E
RGB	rgb(115, 25, 110)
HSL	hsl(303, 64%, 27%)
HSV	hsv(303, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 4.3%, 54.9%)
CIE-LAB	lab(28.02, 48.09, -27.99)
CIE-LCH	lch(28.02, 55.65, 329.80°)
OKLab	oklab(40.03% 0.1366 -0.0772)
OKLCH	oklch(40.03% 0.157 330.5)
XYZ	xyz(10.2323, 5.4667, 15.2651)
Luminance	0.0547 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73196E #19731E

analogous

#4B1973 #73196E #731941

triadic

#73196E #6E7319 #196E73

tetradic

#73196E #734B19 #19731E #194173

square

#73196E #734B19 #19731E #194173

split-complementary

#73196E #417319 #19734B

monochromatic

#190518 #410E3E #73196E #A5249E #D334CA

Accessibility & contrast

On white

10.03

#73196E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#73196E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73196E

10.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73196E	#FFFFFF	#000000	##FFFFFF
##73196E	1.00	10.03	2.09	10.03
#FFFFFF	10.03	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3A70

Deuteranopia (green-blind)

#35466C

Tritanopia (blue-blind)

#782542

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73196e;
/* rgb */ color: rgb(115, 25, 110);
/* oklch */ color: oklch(40.0% 0.157 330.5);

Tailwind

colors: {
  custom: {
    50: '#9e6198',
    500: '#73196e',
    950: '#000000',
  },
}

SCSS

$custom: #73196e;
$custom-light: #9e6198;
$custom-dark: #000000;

JSON

{
  "hex": "#73196e",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 110
  },
  "hsl": {
    "h": 303.333,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40031,
    "c": 0.15697,
    "h": 330.5
  },
  "luminance": 0.05466
}

Semantic roles & 50–950 ramp

primary

#73196E

secondary

#40A846

accent

#E74A41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #73196E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →