#73196C#73196C

#73196C is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.155 H 331.5°. Best body text is #FFFFFF at 10.07:1 contrast (WCAG AA passes).

Color values

HEX	#73196C
RGB	rgb(115, 25, 108)
HSL	hsl(305, 64%, 27%)
HSV	hsv(305, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 6.1%, 54.9%)
CIE-LAB	lab(27.91, 47.76, -26.89)
CIE-LCH	lch(27.91, 54.81, 330.62°)
OKLab	oklab(39.91% 0.1366 -0.0741)
OKLCH	oklch(39.91% 0.155 331.5)
XYZ	xyz(10.1246, 5.4236, 14.6981)
Luminance	0.0542 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73196C #197320

analogous

#4D1973 #73196C #73193F

triadic

#73196C #6C7319 #196C73

tetradic

#73196C #734D19 #197320 #193F73

square

#73196C #734D19 #197320 #193F73

split-complementary

#73196C #3F7319 #19734D

monochromatic

#190518 #410E3D #73196C #A5249B #D334C6

Accessibility & contrast

On white

10.07

#73196C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#73196C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73196C

10.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73196C	#FFFFFF	#000000	##FFFFFF
##73196C	1.00	10.07	2.08	10.07
#FFFFFF	10.07	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113A6E

Deuteranopia (green-blind)

#36466A

Tritanopia (blue-blind)

#782441

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73196c;
/* rgb */ color: rgb(115, 25, 108);
/* oklch */ color: oklch(39.9% 0.155 331.5);

Tailwind

colors: {
  custom: {
    50: '#9e6196',
    500: '#73196c',
    950: '#000000',
  },
}

SCSS

$custom: #73196c;
$custom-light: #9e6196;
$custom-dark: #000000;

JSON

{
  "hex": "#73196c",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 108
  },
  "hsl": {
    "h": 304.667,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.3991,
    "c": 0.15538,
    "h": 331.5
  },
  "luminance": 0.05423
}

Semantic roles & 50–950 ramp

primary

#73196C

secondary

#40A848

accent

#E74D41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #73196C

Body copy rendered with the generated semantic roles for this colour.

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