#73196B#73196B

#73196B is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.155 H 332.0°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#73196B
RGB	rgb(115, 25, 107)
HSL	hsl(305, 64%, 27%)
HSV	hsv(305, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 7%, 54.9%)
CIE-LAB	lab(27.85, 47.59, -26.34)
CIE-LCH	lch(27.85, 54.39, 331.04°)
OKLab	oklab(39.85% 0.1366 -0.0725)
OKLCH	oklch(39.85% 0.155 332)
XYZ	xyz(10.0717, 5.4025, 14.4194)
Luminance	0.0540 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73196B #197321

analogous

#4E1973 #73196B #73193E

triadic

#73196B #6B7319 #196B73

tetradic

#73196B #734E19 #197321 #193E73

square

#73196B #734E19 #197321 #193E73

split-complementary

#73196B #3E7319 #19734E

monochromatic

#190517 #410E3C #73196B #A5249A #D334C5

Accessibility & contrast

On white

10.09

#73196B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#73196B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73196B

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73196B	#FFFFFF	#000000	##FFFFFF
##73196B	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#123A6D

Deuteranopia (green-blind)

#374669

Tritanopia (blue-blind)

#782441

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73196b;
/* rgb */ color: rgb(115, 25, 107);
/* oklch */ color: oklch(39.9% 0.155 332.0);

Tailwind

colors: {
  custom: {
    50: '#9e6195',
    500: '#73196b',
    950: '#000000',
  },
}

SCSS

$custom: #73196b;
$custom-light: #9e6195;
$custom-dark: #000000;

JSON

{
  "hex": "#73196b",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 107
  },
  "hsl": {
    "h": 305.333,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39851,
    "c": 0.15459,
    "h": 332
  },
  "luminance": 0.05402
}

Semantic roles & 50–950 ramp

primary

#73196B

secondary

#40A849

accent

#E74F41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #73196B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →