#73196A#73196A

#73196A is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.8% C 0.154 H 332.6°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#73196A
RGB	rgb(115, 25, 106)
HSL	hsl(306, 64%, 27%)
HSV	hsv(306, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 7.8%, 54.9%)
CIE-LAB	lab(27.80, 47.42, -25.78)
CIE-LCH	lch(27.80, 53.98, 331.47°)
OKLab	oklab(39.79% 0.1365 -0.0709)
OKLCH	oklch(39.79% 0.154 332.6)
XYZ	xyz(10.0194, 5.3815, 14.1439)
Luminance	0.0538 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73196A #197322

analogous

#4F1973 #73196A #73193D

triadic

#73196A #6A7319 #196A73

tetradic

#73196A #734F19 #197322 #193D73

square

#73196A #734F19 #197322 #193D73

split-complementary

#73196A #3D7319 #19734F

monochromatic

#190517 #410E3C #73196A #A52498 #D334C3

Accessibility & contrast

On white

10.11

#73196A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#73196A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73196A

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73196A	#FFFFFF	#000000	##FFFFFF
##73196A	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#14396C

Deuteranopia (green-blind)

#374668

Tritanopia (blue-blind)

#782340

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73196a;
/* rgb */ color: rgb(115, 25, 106);
/* oklch */ color: oklch(39.8% 0.154 332.6);

Tailwind

colors: {
  custom: {
    50: '#9e6195',
    500: '#73196a',
    950: '#000000',
  },
}

SCSS

$custom: #73196a;
$custom-light: #9e6195;
$custom-dark: #000000;

JSON

{
  "hex": "#73196a",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 106
  },
  "hsl": {
    "h": 306,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39792,
    "c": 0.15381,
    "h": 332.6
  },
  "luminance": 0.05381
}

Semantic roles & 50–950 ramp

primary

#73196A

secondary

#40A84A

accent

#E75141

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #73196A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →