#731969#731969

#731969 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.7% C 0.153 H 333.1°. Best body text is #FFFFFF at 10.14:1 contrast (WCAG AA passes).

Color values

HEX	#731969
RGB	rgb(115, 25, 105)
HSL	hsl(307, 64%, 27%)
HSV	hsv(307, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 8.7%, 54.9%)
CIE-LAB	lab(27.74, 47.26, -25.22)
CIE-LCH	lch(27.74, 53.57, 331.91°)
OKLab	oklab(39.73% 0.1365 -0.0693)
OKLCH	oklch(39.73% 0.153 333.1)
XYZ	xyz(9.9677, 5.3609, 13.8716)
Luminance	0.0536 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731969 #197323

analogous

#501973 #731969 #73193C

triadic

#731969 #697319 #196973

tetradic

#731969 #735019 #197323 #193C73

square

#731969 #735019 #197323 #193C73

split-complementary

#731969 #3C7319 #197350

monochromatic

#190517 #410E3B #731969 #A52497 #D334C1

Accessibility & contrast

On white

10.14

#731969 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731969 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731969

10.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731969	#FFFFFF	#000000	##FFFFFF
##731969	1.00	10.14	2.07	10.14
#FFFFFF	10.14	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#15396B

Deuteranopia (green-blind)

#384667

Tritanopia (blue-blind)

#78233F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731969;
/* rgb */ color: rgb(115, 25, 105);
/* oklch */ color: oklch(39.7% 0.153 333.1);

Tailwind

colors: {
  custom: {
    50: '#9e6194',
    500: '#731969',
    950: '#000000',
  },
}

SCSS

$custom: #731969;
$custom-light: #9e6194;
$custom-dark: #000000;

JSON

{
  "hex": "#731969",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 105
  },
  "hsl": {
    "h": 306.667,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39733,
    "c": 0.15303,
    "h": 333.1
  },
  "luminance": 0.0536
}

Semantic roles & 50–950 ramp

primary

#731969

secondary

#40A84B

accent

#E75341

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731969

Body copy rendered with the generated semantic roles for this colour.

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