#731968#731968

#731968 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.152 H 333.6°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).

Color values

HEX	#731968
RGB	rgb(115, 25, 104)
HSL	hsl(307, 64%, 27%)
HSV	hsv(307, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 9.6%, 54.9%)
CIE-LAB	lab(27.68, 47.09, -24.66)
CIE-LCH	lch(27.68, 53.16, 332.36°)
OKLab	oklab(39.67% 0.1364 -0.0676)
OKLCH	oklch(39.67% 0.152 333.6)
XYZ	xyz(9.9166, 5.3404, 13.6025)
Luminance	0.0534 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731968 #197324

analogous

#511973 #731968 #73193B

triadic

#731968 #687319 #196873

tetradic

#731968 #735119 #197324 #193B73

square

#731968 #735119 #197324 #193B73

split-complementary

#731968 #3B7319 #197351

monochromatic

#190517 #410E3B #731968 #A52495 #D334BF

Accessibility & contrast

On white

10.15

#731968 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731968 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731968

10.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731968	#FFFFFF	#000000	##FFFFFF
##731968	1.00	10.15	2.07	10.15
#FFFFFF	10.15	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#16396A

Deuteranopia (green-blind)

#384666

Tritanopia (blue-blind)

#79223F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731968;
/* rgb */ color: rgb(115, 25, 104);
/* oklch */ color: oklch(39.7% 0.152 333.6);

Tailwind

colors: {
  custom: {
    50: '#9e6193',
    500: '#731968',
    950: '#000000',
  },
}

SCSS

$custom: #731968;
$custom-light: #9e6193;
$custom-dark: #000000;

JSON

{
  "hex": "#731968",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 104
  },
  "hsl": {
    "h": 307.333,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39675,
    "c": 0.15226,
    "h": 333.6
  },
  "luminance": 0.0534
}

Semantic roles & 50–950 ramp

primary

#731968

secondary

#40A84C

accent

#E75541

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →