#731967#731967

#731967 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.6% C 0.151 H 334.2°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#731967
RGB	rgb(115, 25, 103)
HSL	hsl(308, 64%, 27%)
HSV	hsv(308, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 10.4%, 54.9%)
CIE-LAB	lab(27.63, 46.93, -24.10)
CIE-LCH	lch(27.63, 52.76, 332.82°)
OKLab	oklab(39.62% 0.1363 -0.066)
OKLCH	oklch(39.62% 0.151 334.2)
XYZ	xyz(9.8661, 5.3202, 13.3366)
Luminance	0.0532 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731967 #197325

analogous

#521973 #731967 #73193A

triadic

#731967 #677319 #196773

tetradic

#731967 #735219 #197325 #193A73

square

#731967 #735219 #197325 #193A73

split-complementary

#731967 #3A7319 #197352

monochromatic

#190517 #410E3A #731967 #A52494 #D334BE

Accessibility & contrast

On white

10.18

#731967 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731967 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731967

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731967	#FFFFFF	#000000	##FFFFFF
##731967	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173969

Deuteranopia (green-blind)

#394665

Tritanopia (blue-blind)

#79223E

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731967;
/* rgb */ color: rgb(115, 25, 103);
/* oklch */ color: oklch(39.6% 0.151 334.2);

Tailwind

colors: {
  custom: {
    50: '#9e6192',
    500: '#731967',
    950: '#000000',
  },
}

SCSS

$custom: #731967;
$custom-light: #9e6192;
$custom-dark: #000000;

JSON

{
  "hex": "#731967",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 103
  },
  "hsl": {
    "h": 308,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39618,
    "c": 0.15148,
    "h": 334.2
  },
  "luminance": 0.05319
}

Semantic roles & 50–950 ramp

primary

#731967

secondary

#40A84E

accent

#E75741

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731967

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →