#731965#731965

#731965 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.5% C 0.150 H 335.2°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX	#731965
RGB	rgb(115, 25, 101)
HSL	hsl(309, 64%, 27%)
HSV	hsv(309, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 12.2%, 54.9%)
CIE-LAB	lab(27.52, 46.61, -22.98)
CIE-LCH	lch(27.52, 51.97, 333.76°)
OKLab	oklab(39.5% 0.1362 -0.0628)
OKLCH	oklch(39.5% 0.15 335.2)
XYZ	xyz(9.7670, 5.2806, 12.8143)
Luminance	0.0528 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731965 #197327

analogous

#541973 #731965 #731938

triadic

#731965 #657319 #196573

tetradic

#731965 #735419 #197327 #193873

square

#731965 #735419 #197327 #193873

split-complementary

#731965 #387319 #197354

monochromatic

#190516 #410E39 #731965 #A52491 #D334BA

Accessibility & contrast

On white

10.21

#731965 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731965 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731965

10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731965	#FFFFFF	#000000	##FFFFFF
##731965	1.00	10.21	2.06	10.21
#FFFFFF	10.21	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#193867

Deuteranopia (green-blind)

#3A4663

Tritanopia (blue-blind)

#79203D

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731965;
/* rgb */ color: rgb(115, 25, 101);
/* oklch */ color: oklch(39.5% 0.150 335.2);

Tailwind

colors: {
  custom: {
    50: '#9e6091',
    500: '#731965',
    950: '#000000',
  },
}

SCSS

$custom: #731965;
$custom-light: #9e6091;
$custom-dark: #000000;

JSON

{
  "hex": "#731965",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 101
  },
  "hsl": {
    "h": 309.333,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39504,
    "c": 0.14997,
    "h": 335.2
  },
  "luminance": 0.0528
}

Semantic roles & 50–950 ramp

primary

#731965

secondary

#40A850

accent

#E75A41

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #731965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →