#731964#731964

#731964 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.4% C 0.149 H 335.8°. Best body text is #FFFFFF at 10.23:1 contrast (WCAG AA passes).

Color values

HEX	#731964
RGB	rgb(115, 25, 100)
HSL	hsl(310, 64%, 27%)
HSV	hsv(310, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 13%, 54.9%)
CIE-LAB	lab(27.47, 46.45, -22.41)
CIE-LCH	lch(27.47, 51.58, 334.24°)
OKLab	oklab(39.45% 0.1361 -0.0612)
OKLCH	oklch(39.45% 0.149 335.8)
XYZ	xyz(9.7183, 5.2611, 12.5578)
Luminance	0.0526 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731964 #197328

analogous

#551973 #731964 #731937

triadic

#731964 #647319 #196473

tetradic

#731964 #735519 #197328 #193773

square

#731964 #735519 #197328 #193773

split-complementary

#731964 #377319 #197355

monochromatic

#190516 #410E38 #731964 #A52490 #D334B8

Accessibility & contrast

On white

10.23

#731964 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731964 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731964

10.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731964	#FFFFFF	#000000	##FFFFFF
##731964	1.00	10.23	2.05	10.23
#FFFFFF	10.23	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A3866

Deuteranopia (green-blind)

#3A4662

Tritanopia (blue-blind)

#79203D

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731964;
/* rgb */ color: rgb(115, 25, 100);
/* oklch */ color: oklch(39.4% 0.149 335.8);

Tailwind

colors: {
  custom: {
    50: '#9f6090',
    500: '#731964',
    950: '#000000',
  },
}

SCSS

$custom: #731964;
$custom-light: #9f6090;
$custom-dark: #000000;

JSON

{
  "hex": "#731964",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 100
  },
  "hsl": {
    "h": 310,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39448,
    "c": 0.14921,
    "h": 335.8
  },
  "luminance": 0.0526
}

Semantic roles & 50–950 ramp

primary

#731964

secondary

#40A851

accent

#E75C41

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #731964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →