#73194C#73194C
#73194C is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.133 H 350.7°. Best body text is #FFFFFF at 10.65:1 contrast (WCAG AA passes).
Color values
| HEX | #73194C |
|---|---|
| RGB | rgb(115, 25, 76) |
| HSL | hsl(326, 64%, 27%) |
| HSV | hsv(326, 78%, 45%) |
| CMYK | cmyk(0%, 78.3%, 33.9%, 54.9%) |
| CIE-LAB | lab(26.34, 43.03, -8.31) |
| CIE-LCH | lch(26.34, 43.83, 349.08°) |
| OKLab | oklab(38.27% 0.1317 -0.0216) |
| OKLCH | oklch(38.27% 0.133 350.7) |
| XYZ | xyz(8.7229, 4.8629, 7.3154) |
| Luminance | 0.0486 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 2.75
Red Purple
#820747
ΔE00 4.14
Merlot
#730039
ΔE00 5.19
Rich Purple
#720058
ΔE00 5.26
Wine (survey)
#80013F
ΔE00 5.56
Plum (survey)
#580F41
ΔE00 5.96
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73194C #197340
analogous
#6D1973 #73194C #73191F
triadic
#73194C #4C7319 #194C73
tetradic
#73194C #736D19 #197340 #191F73
square
#73194C #736D19 #197340 #191F73
split-complementary
#73194C #1F7319 #19736D
monochromatic
#190511 #410E2B #73194C #A5246D #D3348E
Accessibility & contrast
On white
10.65
#73194C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#73194C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73194C
10.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73194C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73194C | 1.00 | 10.65 | 1.97 | 10.65 |
| #FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#28344D
Deuteranopia (green-blind)
#42444A
Tritanopia (blue-blind)
#7C1230
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #73194c; /* rgb */ color: rgb(115, 25, 76); /* oklch */ color: oklch(38.3% 0.133 350.7);
Tailwind
colors: {
custom: {
50: '#9f5f7e',
500: '#73194c',
950: '#000000',
},
}SCSS
$custom: #73194c; $custom-light: #9f5f7e; $custom-dark: #000000;
JSON
{
"hex": "#73194c",
"rgb": {
"r": 115,
"g": 25,
"b": 76
},
"hsl": {
"h": 326,
"s": 64.286,
"l": 27.451
},
"oklch": {
"l": 0.38265,
"c": 0.13342,
"h": 350.7
},
"luminance": 0.04862
}Semantic roles & 50–950 ramp
primary
#73194C
secondary
#40A86D
accent
#E78941
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F0509
muted
#7F797B