#731949#731949
#731949 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.1% C 0.132 H 352.8°. Best body text is #FFFFFF at 10.69:1 contrast (WCAG AA passes).
Color values
| HEX | #731949 |
|---|---|
| RGB | rgb(115, 25, 73) |
| HSL | hsl(328, 64%, 27%) |
| HSV | hsv(328, 78%, 45%) |
| CMYK | cmyk(0%, 78.3%, 36.5%, 54.9%) |
| CIE-LAB | lab(26.22, 42.66, -6.47) |
| CIE-LCH | lch(26.22, 43.15, 351.38°) |
| OKLab | oklab(38.14% 0.1308 -0.0166) |
| OKLCH | oklch(38.14% 0.132 352.8) |
| XYZ | xyz(8.6210, 4.8222, 6.7788) |
| Luminance | 0.0482 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.51
Red Purple
#820747
ΔE00 3.61
Merlot
#730039
ΔE00 4.41
Wine (survey)
#80013F
ΔE00 4.82
Reddish Purple
#910951
ΔE00 5.84
Rich Purple
#720058
ΔE00 6.10
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731949 #197343
analogous
#701973 #731949 #73191C
triadic
#731949 #497319 #194973
tetradic
#731949 #737019 #197343 #191C73
square
#731949 #737019 #197343 #191C73
split-complementary
#731949 #1C7319 #197370
monochromatic
#190510 #410E29 #731949 #A52469 #D33489
Accessibility & contrast
On white
10.69
#731949 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#731949 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731949
10.69:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731949 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731949 | 1.00 | 10.69 | 1.96 | 10.69 |
| #FFFFFF | 10.69 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.69 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A344A
Deuteranopia (green-blind)
#434447
Tritanopia (blue-blind)
#7C112E
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731949; /* rgb */ color: rgb(115, 25, 73); /* oklch */ color: oklch(38.1% 0.132 352.8);
Tailwind
colors: {
custom: {
50: '#9f5f7b',
500: '#731949',
950: '#000000',
},
}SCSS
$custom: #731949; $custom-light: #9f5f7b; $custom-dark: #000000;
JSON
{
"hex": "#731949",
"rgb": {
"r": 115,
"g": 25,
"b": 73
},
"hsl": {
"h": 328,
"s": 64.286,
"l": 27.451
},
"oklch": {
"l": 0.3814,
"c": 0.13185,
"h": 352.8
},
"luminance": 0.04821
}Semantic roles & 50–950 ramp
primary
#731949
secondary
#40A870
accent
#E78E41
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F0509
muted
#7F797B