#731918#731918
#731918 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.8% C 0.124 H 26.3°. Best body text is #FFFFFF at 11.16:1 contrast (WCAG AA passes).
Color values
| HEX | #731918 |
|---|---|
| RGB | rgb(115, 25, 24) |
| HSL | hsl(1, 65%, 27%) |
| HSV | hsv(1, 79%, 45%) |
| CMYK | cmyk(0%, 78.3%, 79.1%, 54.9%) |
| CIE-LAB | lab(24.97, 38.64, 24.76) |
| CIE-LCH | lch(24.97, 45.89, 32.65°) |
| OKLab | oklab(36.81% 0.1116 0.0551) |
| OKLCH | oklch(36.81% 0.124 26.3) |
| XYZ | xyz(7.5836, 4.4072, 1.3153) |
| Luminance | 0.0441 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.09
Rosewood
#65000B
ΔE00 4.19
Blood
#770001
ΔE00 4.53
Burgundy
#800020
ΔE00 5.41
Crimson (survey)
#8C000F
ΔE00 5.54
Maroon
#800000
ΔE00 5.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731918 #187273
analogous
#731845 #731918 #734618
triadic
#731918 #187319 #191873
tetradic
#731918 #457318 #187273 #461873
square
#731918 #457318 #187273 #461873
split-complementary
#731918 #187346 #184573
monochromatic
#190605 #400E0D #731918 #A62423 #D43331
Accessibility & contrast
On white
11.16
#731918 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#731918 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731918
11.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731918 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731918 | 1.00 | 11.16 | 1.88 | 11.16 |
| #FFFFFF | 11.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#342F17
Deuteranopia (green-blind)
#4A4214
Tritanopia (blue-blind)
#7F001A
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731918; /* rgb */ color: rgb(115, 25, 24); /* oklch */ color: oklch(36.8% 0.124 26.3);
Tailwind
colors: {
custom: {
50: '#a35e55',
500: '#731918',
950: '#000000',
},
}SCSS
$custom: #731918; $custom-light: #a35e55; $custom-dark: #000000;
JSON
{
"hex": "#731918",
"rgb": {
"r": 115,
"g": 25,
"b": 24
},
"hsl": {
"h": 0.659,
"s": 65.468,
"l": 27.255
},
"oklch": {
"l": 0.36813,
"c": 0.12443,
"h": 26.3
},
"luminance": 0.04406
}Semantic roles & 50–950 ramp
primary
#731918
secondary
#3FA7A8
accent
#E7E83F
background
#FAF5F4
surface
#F4E9E8
border
#CEC5C4
text
#100503
muted
#7F7978