#731894#731894

#731894 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.6% C 0.190 H 314.5°. Best body text is #FFFFFF at 9.18:1 contrast (WCAG AA passes).

Color values

HEX	#731894
RGB	rgb(115, 24, 148)
HSL	hsl(284, 72%, 34%)
HSV	hsv(284, 84%, 58%)
CMYK	cmyk(22.3%, 83.8%, 0%, 42%)
CIE-LAB	lab(30.49, 55.51, -47.91)
CIE-LCH	lch(30.49, 73.33, 319.21°)
OKLab	oklab(42.59% 0.1332 -0.1355)
OKLCH	oklch(42.59% 0.19 314.5)
XYZ	xyz(12.7413, 6.4367, 28.5825)
Luminance	0.0644 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731894 #399418

analogous

#351894 #731894 #941877

triadic

#731894 #947318 #189473

tetradic

#731894 #943518 #399418 #187794

square

#731894 #943518 #399418 #187794

split-complementary

#731894 #779418 #189435

monochromatic

#21072B #4A0F5F #731894 #9C21C9 #B845E1

Accessibility & contrast

On white

9.18

#731894 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#731894 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731894

9.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731894	#FFFFFF	#000000	##FFFFFF
##731894	1.00	9.18	2.29	9.18
#FFFFFF	9.18	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004397

Deuteranopia (green-blind)

#0B4A91

Tritanopia (blue-blind)

#703758

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731894;
/* rgb */ color: rgb(115, 24, 148);
/* oklch */ color: oklch(42.6% 0.190 314.5);

Tailwind

colors: {
  custom: {
    50: '#a062b4',
    500: '#731894',
    950: '#000000',
  },
}

SCSS

$custom: #731894;
$custom-light: #a062b4;
$custom-dark: #000000;

JSON

{
  "hex": "#731894",
  "rgb": {
    "r": 115,
    "g": 24,
    "b": 148
  },
  "hsl": {
    "h": 284.032,
    "s": 72.093,
    "l": 33.725
  },
  "oklch": {
    "l": 0.42591,
    "c": 0.18999,
    "h": 314.5
  },
  "luminance": 0.06436
}

Semantic roles & 50–950 ramp

primary

#731894

secondary

#67C246

accent

#EF3969

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731894

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →