#731888#731888

#731888 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.7% C 0.180 H 319.0°. Best body text is #FFFFFF at 9.48:1 contrast (WCAG AA passes).

Color values

HEX	#731888
RGB	rgb(115, 24, 136)
HSL	hsl(289, 70%, 31%)
HSV	hsv(289, 82%, 53%)
CMYK	cmyk(15.4%, 82.4%, 0%, 46.7%)
CIE-LAB	lab(29.60, 53.14, -41.91)
CIE-LCH	lch(29.60, 67.68, 321.74°)
OKLab	oklab(41.69% 0.1355 -0.1179)
OKLCH	oklch(41.69% 0.18 319)
XYZ	xyz(11.8402, 6.0763, 23.8369)
Luminance	0.0608 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731888 #2D8818

analogous

#3B1888 #731888 #881865

triadic

#731888 #887318 #188873

tetradic

#731888 #883B18 #2D8818 #186588

square

#731888 #883B18 #2D8818 #186588

split-complementary

#731888 #658818 #18883B

monochromatic

#1B0620 #470F54 #731888 #9F21BC #BF3EDD

Accessibility & contrast

On white

9.48

#731888 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731888 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731888

9.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731888	#FFFFFF	#000000	##FFFFFF
##731888	1.00	9.48	2.22	9.48
#FFFFFF	9.48	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00408B

Deuteranopia (green-blind)

#204986

Tritanopia (blue-blind)

#733251

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731888;
/* rgb */ color: rgb(115, 24, 136);
/* oklch */ color: oklch(41.7% 0.180 319.0);

Tailwind

colors: {
  custom: {
    50: '#9f62ab',
    500: '#731888',
    950: '#000000',
  },
}

SCSS

$custom: #731888;
$custom-light: #9f62ab;
$custom-dark: #000000;

JSON

{
  "hex": "#731888",
  "rgb": {
    "r": 115,
    "g": 24,
    "b": 136
  },
  "hsl": {
    "h": 288.75,
    "s": 70,
    "l": 31.373
  },
  "oklch": {
    "l": 0.41691,
    "c": 0.17961,
    "h": 319
  },
  "luminance": 0.06076
}

Semantic roles & 50–950 ramp

primary

#731888

secondary

#57BC40

accent

#ED3B5C

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731888

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →