#731881#731881

#731881 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.174 H 321.8°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#731881
RGB	rgb(115, 24, 129)
HSL	hsl(292, 69%, 30%)
HSV	hsv(292, 81%, 51%)
CMYK	cmyk(10.9%, 81.4%, 0%, 49.4%)
CIE-LAB	lab(29.12, 51.81, -38.32)
CIE-LCH	lch(29.12, 64.44, 323.52°)
OKLab	oklab(41.19% 0.1365 -0.1073)
OKLCH	oklch(41.19% 0.174 321.8)
XYZ	xyz(11.3589, 5.8837, 21.3020)
Luminance	0.0588 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731881 #268118

analogous

#3F1881 #731881 #81185A

triadic

#731881 #817318 #188173

tetradic

#731881 #813F18 #268118 #185A81

square

#731881 #813F18 #268118 #185A81

split-complementary

#731881 #5A8118 #18813F

monochromatic

#17051A #450E4D #731881 #A122B5 #C539DA

Accessibility & contrast

On white

9.65

#731881 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731881 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731881

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731881	#FFFFFF	#000000	##FFFFFF
##731881	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E84

Deuteranopia (green-blind)

#28487F

Tritanopia (blue-blind)

#742E4D

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731881;
/* rgb */ color: rgb(115, 24, 129);
/* oklch */ color: oklch(41.2% 0.174 321.8);

Tailwind

colors: {
  custom: {
    50: '#9f61a6',
    500: '#731881',
    950: '#000000',
  },
}

SCSS

$custom: #731881;
$custom-light: #9f61a6;
$custom-dark: #000000;

JSON

{
  "hex": "#731881",
  "rgb": {
    "r": 115,
    "g": 24,
    "b": 129
  },
  "hsl": {
    "h": 292,
    "s": 68.627,
    "l": 30
  },
  "oklch": {
    "l": 0.41193,
    "c": 0.17365,
    "h": 321.8
  },
  "luminance": 0.05883
}

Semantic roles & 50–950 ramp

primary

#731881

secondary

#4FB540

accent

#EB3C54

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731881

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →