#731874#731874

#731874 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.163 H 327.6°. Best body text is #FFFFFF at 9.94:1 contrast (WCAG AA passes).

Color values

HEX	#731874
RGB	rgb(115, 24, 116)
HSL	hsl(299, 66%, 27%)
HSV	hsv(299, 79%, 45%)
CMYK	cmyk(0.9%, 79.3%, 0%, 54.5%)
CIE-LAB	lab(28.27, 49.45, -31.44)
CIE-LCH	lch(28.27, 58.60, 327.55°)
OKLab	oklab(40.32% 0.1375 -0.0872)
OKLCH	oklch(40.32% 0.163 327.6)
XYZ	xyz(10.5491, 5.5598, 17.0371)
Luminance	0.0556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731874 #197418

analogous

#451874 #731874 #741847

triadic

#731874 #747318 #187473

tetradic

#731874 #744518 #197418 #184774

square

#731874 #744518 #197418 #184774

split-complementary

#731874 #477418 #187445

monochromatic

#190519 #410E41 #731874 #A522A7 #D332D5

Accessibility & contrast

On white

9.94

#731874 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731874 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731874

9.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731874	#FFFFFF	#000000	##FFFFFF
##731874	1.00	9.94	2.11	9.94
#FFFFFF	9.94	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#314772

Tritanopia (blue-blind)

#772845

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731874;
/* rgb */ color: rgb(115, 24, 116);
/* oklch */ color: oklch(40.3% 0.163 327.6);

Tailwind

colors: {
  custom: {
    50: '#9f619c',
    500: '#731874',
    950: '#000000',
  },
}

SCSS

$custom: #731874;
$custom-light: #9f619c;
$custom-dark: #000000;

JSON

{
  "hex": "#731874",
  "rgb": {
    "r": 115,
    "g": 24,
    "b": 116
  },
  "hsl": {
    "h": 299.348,
    "s": 65.714,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40324,
    "c": 0.16285,
    "h": 327.6
  },
  "luminance": 0.05559
}

Semantic roles & 50–950 ramp

primary

#731874

secondary

#40A93F

accent

#E93F41

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731874

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →