#731872#731872

#731872 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.161 H 328.6°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).

Color values

HEX	#731872
RGB	rgb(115, 24, 114)
HSL	hsl(301, 65%, 27%)
HSV	hsv(301, 79%, 45%)
CMYK	cmyk(0%, 79.1%, 0.9%, 54.9%)
CIE-LAB	lab(28.15, 49.10, -30.36)
CIE-LCH	lch(28.15, 57.73, 328.27°)
OKLab	oklab(40.2% 0.1376 -0.0841)
OKLCH	oklch(40.2% 0.161 328.6)
XYZ	xyz(10.4340, 5.5138, 16.4310)
Luminance	0.0551 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731872 #187319

analogous

#461873 #731872 #731845

triadic

#731872 #727318 #187273

tetradic

#731872 #734618 #187319 #184573

square

#731872 #734618 #187319 #184573

split-complementary

#731872 #457318 #187346

monochromatic

#190519 #400D40 #731872 #A623A4 #D431D2

Accessibility & contrast

On white

9.99

#731872 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#731872 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731872

9.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731872	#FFFFFF	#000000	##FFFFFF
##731872	1.00	9.99	2.10	9.99
#FFFFFF	9.99	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043B74

Deuteranopia (green-blind)

#324770

Tritanopia (blue-blind)

#772744

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731872;
/* rgb */ color: rgb(115, 24, 114);
/* oklch */ color: oklch(40.2% 0.161 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f619b',
    500: '#731872',
    950: '#000000',
  },
}

SCSS

$custom: #731872;
$custom-light: #9f619b;
$custom-dark: #000000;

JSON

{
  "hex": "#731872",
  "rgb": {
    "r": 115,
    "g": 24,
    "b": 114
  },
  "hsl": {
    "h": 300.659,
    "s": 65.468,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40198,
    "c": 0.16123,
    "h": 328.6
  },
  "luminance": 0.05513
}

Semantic roles & 50–950 ramp

primary

#731872

secondary

#3FA840

accent

#E8413F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731872

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →