#731828#731828
#731828 is a dark, vivid red. Relative luminance 0.045; OKLCH L 37.0% C 0.124 H 16.3°. Best body text is #FFFFFF at 11.11:1 contrast (WCAG AA passes).
Color values
| HEX | #731828 |
|---|---|
| RGB | rgb(115, 24, 40) |
| HSL | hsl(349, 65%, 27%) |
| HSV | hsv(349, 79%, 45%) |
| CMYK | cmyk(0%, 79.1%, 65.2%, 54.9%) |
| CIE-LAB | lab(25.11, 39.89, 14.37) |
| CIE-LCH | lch(25.11, 42.40, 19.82°) |
| OKLab | oklab(37% 0.1192 0.0348) |
| OKLCH | oklch(37% 0.124 16.3) |
| XYZ | xyz(7.7807, 4.4525, 2.4568) |
| Luminance | 0.0445 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.65
Bordeaux
#7B002C
ΔE00 3.75
Burgundy
#800020
ΔE00 3.97
Claret
#680018
ΔE00 4.21
Maroon (survey)
#650021
ΔE00 4.49
Wine
#722F37
ΔE00 5.03
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731828 #187363
analogous
#731855 #731828 #733618
triadic
#731828 #287318 #182873
tetradic
#731828 #557318 #187363 #361873
square
#731828 #557318 #187363 #361873
split-complementary
#731828 #187336 #185573
monochromatic
#190509 #400D16 #731828 #A6233A #D4314E
Accessibility & contrast
On white
11.11
#731828 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#731828 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731828
11.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731828 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731828 | 1.00 | 11.11 | 1.89 | 11.11 |
| #FFFFFF | 11.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#322F28
Deuteranopia (green-blind)
#494225
Tritanopia (blue-blind)
#7F001F
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #731828; /* rgb */ color: rgb(115, 24, 40); /* oklch */ color: oklch(37.0% 0.124 16.3);
Tailwind
colors: {
custom: {
50: '#a15e61',
500: '#731828',
950: '#000000',
},
}SCSS
$custom: #731828; $custom-light: #a15e61; $custom-dark: #000000;
JSON
{
"hex": "#731828",
"rgb": {
"r": 115,
"g": 24,
"b": 40
},
"hsl": {
"h": 349.451,
"s": 65.468,
"l": 27.255
},
"oklch": {
"l": 0.37004,
"c": 0.12422,
"h": 16.3
},
"luminance": 0.04451
}Semantic roles & 50–950 ramp
primary
#731828
secondary
#3FA896
accent
#E8CB3F
background
#FAF5F5
surface
#F4E9E9
border
#CEC5C5
text
#100505
muted
#7F7979